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Why we’re small enough to listen and big enough to answer...
Since laying down our roots in north-west England over twenty-five years ago, we’ve grown steadily to become the strong hybrid workforce we are today – a close network of over 80 employee Partners nationwide, and beyond!
As a medium-sized agency we have the operational resource to deliver full-service consultancy and the agility, and in-house provision, to fulfil the unique needs of field and data only clients. We draw on our broad portfolio of qualitative and quantitative methodologies, and the latest developments in research technology and behavioural science, to craft effective, innovative solutions that meet business and audience needs. Our projects are led by experience, with senior leaders at the helm of teams which are built to meet your sector-specific needs.
We go beyond the fundamentals of market research, providing valuable additional services which prove indispensable for many clients including our professional Creative Services division and online panel management team. Our creative team continually find new ways to bring research findings to life and, working closely with our researchers, they can ensure the powerful insights we uncover are communicated to your business, and your key stakeholders, in the most effective way. Our online panel capabilities are enhanced by our own in-house consumer panels which generate essential insight into key audiences, including children and young people, their parents and carers.
People-first & accountable
Our people-first approach to market research is evident in all we do, from the audience-centred specialisms that underpin our work, to the long-lasting partnerships we build with our clients.
As an employee-owned agency we strive to empower our people and believe everyone can play an active role in shaping both the culture and future of our company, that we own together, and the positive impact we have on society. Our B Corp Certification™ provides an external framework that helps hold us to account and ensures our social and environmental commitments are embedded in how we operate day to day.
Our company vision embodies our aspirations, for both social and ethical operating standards, and acknowledges our shared responsibilities – both now and for the future:
We are building a strong and sustainable business where all staff can play a role in driving success for our clients and our people.
DJS Research was founded over 25 years ago by Danny Sims, in a humble garden shed in north-west England. From these soil-clad beginnings, after four years of hard work and elbow grease, the company became a limited business in 2005 and Danny’s wife, Research Director Ali Sims, came on board. They soon outgrew the garden shed and moved to their first office in rural Cheshire.
Danny and Ali were joined early on by three experienced and passionate researchers who shared their vision – Alasdair Gleed, James Hinde and Sharon Nichols. Together they enjoyed increasing success, driving sustained and significant year-on-year growth.
By 2017, DJS Research had become one of the largest market research agencies in the north of England with 55 permanent members of staff and its own in-house CATI department. A second office was opened in Leeds and we were named ‘One to Watch’ by the Market Research Society, ranking in the top 100 UK market research agencies.
On our 20th anniversary, after two decades of organic, and often double-digit, growth, we transitioned to become an employee-owned organisation, making our loyal and talented employees majority shareholders and company Partners. This progressive move has secured our independence, and our legacy, for years to come.
Today, DJS Research has over 80 employee Partners working from our two office locations or as part of our remote worker network, which spans the length and breadth of the UK – and a handful of international locations too! Our CATI department continues to thrive, with over 100 telephone interviewers (speaking to real people every day) and we’ve continued to expand our in-house capabilities adding new departments, such as our own Creative Services division, and a diverse range of bespoke DJS Research products, including our own panel, Opinion Exchange.
We’ve come a long way since those days in the garden shed, but the passion that started this story remains at our core. We’re incredibly proud of what we’ve achieved together, and we’re excited about what the future holds for our employee Partners and our clients.
We are known for the high quality of our work, underpinned by sector expertise and meticulous attention to detail. As an employee-owned company, we believe that enjoyment fuels excellence – and we foster an environment where our people thrive. We treat everyone with respect, listening openly and valuing every perspective.
Integrity is at our core: we do what we say, remain transparent, and forge long-term relationships built on trust. Our approach to creativity is purposeful – not for novelty’s sake; we deliver and bring to life actionable insights that solve real problems. And finally, we believe in true collaboration. We work with our clients, not just for them, adapting and innovating together to achieve standout results.
Respect
Quality
Enjoyment
Integrity
Creativity
Collaboration
Respect
Quality
Enjoyment
Integrity
Creativity
Collaboration
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
