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Financial services market research

The financial services sector touches us all – from everyday banking and pensions to investments, credit, and insurance. It is also one of the most scrutinised and fast-moving industries. Firms face rising regulatory demands, rapid digital transformation, increasing consumer financial literacy and growing fraud risk – all placing pressure on organisations to innovate responsibly while maintaining trust. Now more than ever, strong consumer insight is essential.

Financial organisations must understand changing customer expectations, navigate new technologies and channels, and make effective use of data to remain competitive and at DJS Research, we have the experience, tools and knowledge to deliver across all fronts. 

Our researchers specialise in delivering financial services market research that gets to the heart of real customer behaviours. We understand the barriers that can often arise when money is discussed, from discomfort, low engagement and lack of confidence to a sense of feeling overwhelmed by technical language. At DJS Research, our careful approach ensures research is accessible, ethical and sensitive, enabling customers to share honest, meaningful views.

A selection of research outputs for clients within the financial services sector

Our research capabilities in the financial services space include:

  • Clear, consumer-friendly testing of complex financial concepts.
  • Ethical research design, including thoughtful engagement with financially vulnerable participants.
  • Fast, actionable insight to guide strategic decisions.
  • Exploration of trust, digital banking experiences and product comprehension.
  • Mixed-method approaches that reveal both what customers do and why.
  • Public-facing research outputs built to withstand scrutiny.

We have extensive experience across the sector, working with organisations such as the Bank of England, PayUK, the Financial Ombudsman Service, and the Financial Services Compensation Scheme, alongside multinational banks, fintech firms, credit card providers and insurers.

Our work covers:

We offer the scale and expertise needed for complex financial services research, while remaining small enough to listen, adapt and provide a genuinely collaborative partnership.

If you’re looking for a research partner with proven experience in the financial services sector, we’d love to talk, contact our team today. 

Explore our case studies archive

Some of the clients we’ve worked with in the financial services sector

Some of the clients we’ve worked with in the financial services sector

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Why partner with DJS Research?

Senior-led sector experts icon

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

Research design icon

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Customer understanding icon

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us