Market research presentations & workshops

How you start a project is just as important as its conclusion, because the way you approach those all-important kick-off sessions can shape the entire research project that follows. Client and stakeholder workshops, and the contents, tone and format of the information cascades and presentations contained within them, can play a key part in ensuring things both begin, and end, on the right note. 

Establishing core principles including objectives and expectations from the outset, and ensuring all stakeholders are engaged and onboard with the research, is vital to project success. At DJS Research we ensure the project briefing stage is tailored to suit the bespoke needs and objectives of each client, but we apply the same level of commitment – to fully understand not only the client's perspective but the viewpoints of all adjacent stakeholders and the wider business context – regardless of project size or scale. Opening workshops, or immersion sessions, can be a great way to bring organisations together and encourage collaboration and open communication from the start of a project. 

What are the key benefits of immersion sessions?

Immersion sessions can be held in person or virtually over Teams or Zoom and can provide a fantastic open forum in which to discuss and dissect research requirements in-depth before a project begins.

Sessions aim to provide a positive and safe environment in which to:

• Introduce key team members and stakeholders.
• Ensure all parties understand research expectations and priorities for each phase.
• Discuss logistics such as key dates and deadlines for deliverables.
• Explore the wider context of the research, for example how it will fit within the organisation as a whole and plans for the research outputs.
• Answer any questions, from either side, regarding project delivery, approach, cost etc. 

Taking the time up front to build strong relationships from the outset with key parties can increase collaboration and trust levels, as well as helping to ensure that project outputs will be not only listened to but acted upon in the future. 

Providing space for ideas generation and innovation

Workshops don't have to be heavy duty, time-consuming all-day sessions, but the principles of getting the right people to share information and sense check ideas and expectations are something that can benefit all stages of the research process. For example, bringing key people together after a usability or concept test can be an excellent time to generate new ideas for optimisation and development. Similarly, holding larger-scale workshops after a generative research phase can help increase stakeholder understanding, as more varied perspectives can help again with ideas generation and appreciation of how outputs can shape decision-making moving forward.

Our researchers take a collaborative approach to their work, operating across teams and departments to ensure the right inputs are collated for each and every project. They apply this same positive and collaborative approach to all client relationships, from working processes to any resulting workshops and face-to-face sessions. 

Delivering engaging outputs: More than just a debrief

When it comes to relaying the final research findings, sometimes a simple document or professional report simply isn't enough. Our Creative Services team are experts in transforming data into meaningful and visually engaging outputs, choosing the formats which will resonate most with your stakeholders to ensure your research is not just locked away in a draw and forgotten about after the debrief stage. From avatar led video summaries to punchy infographics and premium presentations which showcase not only your research but your organisation to best effect, this team can elevate any research through their innovative approach and creative eye. 

Experts in engagement, we lead from the front

Workshops and immersion sessions at DJS Research are both designed and led by highly experienced senior researchers. Our interactive sessions encourage participation and attendance from all relevant stakeholders, as the coming together of varied points of view can often generate the strongest ideas and solutions. Workshop sessions held to discuss and review meaningful research findings can be invaluable, providing an open forum in which to shape resulting milestones and identify core priorities. Assigning actions to specific individuals in a group setting can help momentum continue after the debrief stage, ensuring that research outputs are acted upon and not simply forgotten about.