Product & proposition market research

All strands of product and proposition market research are united by the same fundamental principle – the importance, or art, of preparation. If failing to prepare is preparing to fail, effective preliminary research is vital to prevent ill-informed decision-making and mitigate the risk of the worst-case scenario – product or business failure.

At DJS Research, we deliver product and proposition market research solutions that empower organisations to innovate and expand their consumer offering with confidence.

From generating key insights to inform product development and improve systems for end users, to testing new concepts with analytical rigour, and facilitating productive ideation sessions, our sector experts work closely with our clients to optimise business success.

Read on to explore our approach to product and proposition market research in detail or get in touch to discuss how we can help you with your specific business needs.

Our product & proposition market research capabilities

Concept testing

Even the most inspired new product or service ideas, including those born from late-night coffee-fuelled brainstorm sessions, need road testing to ensure they’re fully sound and fit for purpose. Missing this vital stage of concept testing – failing to seek early reactions, assess market appetite and examine key purchase drivers – can jeopardise success and put financial investment and reputation at risk. Click to discover how we devise robust concept testing frameworks designed specifically to suit our clients’ needs.

Ideation

Light-bulb moments don’t happen by accident – they’re the result of careful thought, close examination and hard work. We help organisations to approach innovation with an open but well-informed mind, delivering insight to support the creation of practical and strategic ideas. Our researchers combine imaginative thinking with meticulous investigation to facilitate energising ideation sessions for our clients. Read on to find out how we embed creativity with purpose throughout our ideation work.

Pricing research

You could have one of the best products on the market, but if you get the price wrong you may hear something far worse than the haunting loser klaxon from ‘The Price is Right’ (one for game show fans). Effective pricing research evaluates market and competitor context, as well as business needs and customer value perceptions, to inform accurate and robust pricing strategies. Click to read more about how we marry robust quantitative techniques with qualitative depth research to create tailored pricing solutions for our clients.

Product development research

Understanding the nuances of product categories, current market conditions and evolving customer needs can be fundamental to effective product development. We help organisations make informed decisions to shape and refine the format and design of their products and services with confidence. Read on to explore the methods and techniques we draw upon to build tailored programmes which support successful product development.

Usability research

When you’ve been closely involved in developing a product, system or interface, it can be hard to spot where the pain points might occur for customers and new users who don’t share your depth of experience. Usability research observes and examines real-world user experience, identifying areas of concern and capturing feedback to inform future improvements. We help organisations create intuitive and customer-friendly products and services using real behavioural insight. Click to find out more about our expertise in designing bespoke usability research programmes for clients across a wide range of sectors.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.