As the world adjusts to the impacts of AI technologies, educational institutions, teaching professionals and students alike are navigating the risks and benefits of adoption and impacts on modes of learning. This is just one of the newer, multi-stranded, challenges facing the education sector today along with mounting economic pressures, funding concerns, suggested policy reforms and an increasing demand for flexible, hybrid learning models. Our education leads recognise the importance of understanding the wider context of, and current developments in, the sector on market research requirements. They use this knowledge to create bespoke solutions that deliver relevant insight, helping our education clients make informed, strategic decisions.
We have a proven track record of delivering seamless, high-quality market research for organisations across the full education spectrum including:
We understand the diverse and complex audiences within the education sector, how to reach them, and how to design research which engages them – from A-levels students to those in further and higher education, from teachers to careers advisors to employers.
Our work includes both qualitative and quantitative research with a wide range of groups including:
We place great importance on the safety of our research participants and ensure everyone involved in our market research projects is treated with the utmost care and respect. Our specialist children and young people research team carry out all our projects with juvenile audiences, and researchers within this team who conduct regular research with under 18s have undergone the Enhanced DBS check.
Delivering tailored research solutions for the education sector
As a method-neutral, full-service market research agency, we draw upon our extensive range of research methodologies and services to build tailored solutions for our education clients. The scope of education market research we have conducted is wide-ranging, with needs varying significantly by client and organisation.
For example, projects we have conducted for universities and FE colleges include:
Supporting education research with our bespoke online panels
Opinion Exchange is our in-house online panel of over 25,000 UK adults who have signed up to take part in market research studies, and this includes many education professionals such as classroom teachers, head teachers and lecturers. Our access to this vital audience of education providers is supplemented by our growing sub-panel VoicED, which extends our reach by upwards of 1,000. For projects that require engagement with children and young people specifically, we have a bespoke youth panel ChatterZone, which is comprised of young people and their parents/carers.
To find out more about our expertise in the education sector, and discuss how we can provide the actionable insight you need to meet your business objectives, contact our team today.
“DJS Research carried out in-depth discussions with our alumni and potential students to dig into the nuances of the marketing routes being developed. LBS alumni are very engaged and passionate about the LBS offer, and DJS Research dug into their opinions to identify what does and does not resonate with them, in potential marketing routes for the MBA programmes. We have worked with DJS Research on a wide range of projects over the years and know they understand LBS, our students and our market.”
"As always DJS Research delivered a very efficient and effective service. The project was of a very high standard with excellent analysis and recommendations that were understandable, realistic and practical."
“Danny has been working for the Department for Education & Skills (DfES) for some 18 months now. His market research experience and skills have been invaluable in taking forward the customer focus work in the Department. He has worked on a number of high profile projects including the management of surveys to track public and young people's perceptions. Part of this work includes presenting his analysis to the Secretary of State for Education. He has become renowned as a specialist source and he has built up an excellent reputation for high quality work and a pragmatic and challenging approach.”
"I was very impressed by the work undertaken by DJS Research on behalf of Atlantic College and by the company's professionalism, efficiency and flexibility. They proved particularly helpful in working with us to further refine the project's original objectives, thus strengthening the survey's structure and questionnaire. They subsequently delivered a very comprehensive report – on time, on budget and presented in an accessible format, highlighting key findings and with useful suggestions as to how the information could be used."
"DJS Research were our preferred research partner based on their superb industry reputation and their can-do attitude in support of our bespoke project requirements and time frames. We required 220,000+ recruitment applications to be cleansed, aggregated and analysed to provide clear and concise outputs. The service was exceptional, offering complete flexibility and guidance throughout the project. This has resulted in the aggregation of valuable data, which is now easy to interpret and provide commentary on. We look forward to working with DJS Research again as our retained and highly valued research partner." (now operating as Amberjack)
"We have used DJS Research for a number of projects over the last two years and every time they have provided us with both an efficient and friendly service, and clear and actionable research findings, which have illustrated a good understanding of our sector. We will definitely use them again."
"The research project that DJS Research completed for Imperial College Business School was a huge success in advising us on the viability of launching a new programme. I found them to be extremely flexible given our very tight deadline and very responsive to our needs. It has been a pleasure working with them and I would definitely recommend them to others."
"Having looked at a number of research organisations DJS Research stood out as a company who are proven in the level of research necessary to complete Government reports. We were looking for a quality organisation to work with us and we have certainly found that in DJS Research."
"VoicED (education panel managed by DJS Research) were a pleasure to work with. Great communication from the start, great results and great analysis. We would definitely recommend."
"DJS Research provided a professional, flexible service and were able to get us a great response rate from a difficult population to survey (schools) at a very reasonable rate. I would highly recommend them."
"DJS Research have been a real pleasure to work with. Professional and friendly, they understood the brief and assets we were evaluating and hit the ground running. They worked efficiently and quickly and satisfied a large brief within a short space of time. The final report was very thorough and in a user-friendly format that managed to demonstrate the complexity of some of the findings. I would definitely recommend them and will look to work with them again on our next research project."
"DJS Research provided a comprehensive, reliable and flexible service. I consider them a 'safe pair of hands'. In my view, the look and feel of their online surveys is as good or better than many other research agencies."
"Excellent support throughout and with a friendly and approachable manner. Accommodating ref. our time frames changing internally and how this had a knock on effect with the project. Polished and insightful outputs."
"Our experience of dealing with DJS Research to implement our staff survey was a very positive one. The communication was excellent, they consistently delivered on time and managed our expectations well. As a team, we valued their advice and insight and felt our project was in very capable hands. In return, they listened to what was important to us and took onboard our ideas and suggestions. It was a pleasure to collaborate with the team and we are grateful to them for helping us make our project a success."
"DJS Research impressed me with their expertise and enthusiasm from the moment their proposal landed on my desk. The focus groups were carried out to a tight timescale and the research answered all of our questions. The debrief was excellent – with actionable insights and clear recommendations. I couldn't ask for any more!"
"DJS Research took the time to really understand our objectives, background and wider organisational requirements and added real value to our project. They were not afraid to proactively suggest improvements and delivered results on time and on budget. They were supportive throughout and reactive to changes in schedule extremely promptly. Great service and a great result."
"I thought the project was very good, in particular I thought your input into the questionnaire development was very good. Clear presentation and firm recommendations."
"I first contacted Elliot about this project and I was provided with a high level of professionalism and flexibility in response to our brief. Elliot provided a proposal very quickly, and also accommodated an ambitious change in timelines. Elliot and Christian have been great at getting the questionnaire to a stage where we felt it met our brief, and they have also been very good at coordinating feedback with the other participating universities. Communication throughout the project was excellent and I felt reassured that everything was going to plan. The reporting deadline was met which was crucial to my internal stakeholders."
"We've been very impressed by the service DJS Research provide. Obtaining reliable, timely, detailed information to support decision-making is vital to us, and DJS Research have consistently delivered that; and have been very easy to work with throughout the process. I look forward to continuing to work with the team on future projects and wouldn't hesitate to recommend them to anyone looking for a high quality, responsive and professional market research agency."
"This was an important piece of research as we wished to look at the viability of a successful programme being delivered on line and in a different format to a wider market segment. The research was completed very effectively and the final report comprehensive, informative and useful. We have a much clearer picture of how to move forward. DJS Research were professional, easy to work with and kept us fully informed of developments as the fieldwork progressed."
"We have enjoyed working with DJS Research and found their approach to be professional and friendly. The communication on the project was strong at all times and the final report was of a very high standard."
"DJS Research listened and responded to our brief, providing us with actionable findings to help us identify and prioritise business development opportunities, understand our market position and confirm strategic growth plans."
"We were very impressed with DJS Research from first contact all the way through to the end of our research project. Their understanding, insight and enthusiasm was very helpful and we found at every stage communication was excellent and responsive. The quality of the final report was superb with a high level of detail and analysis which gave us the evidence to refocus our marketing plan with confidence."
"DJS Research provided a comprehensive, reliable and flexible service. I consider them a safe pair of hands. In my view, the look and feel of their online surveys is as good or better than many other research agencies."
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
