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Charity & not-for-profit market research

One of the greatest challenges faced by organisations in the not-for-profit (NFP) space is balancing limited resources with the increasing need to demonstrate tangible impact. Charities and NFPs often have to juggle funding constraints while being expected to deliver high-impact initiatives, engage diverse stakeholders, and maintain transparency with donors and beneficiaries. This pressure is heightened by the need for continuous evidence-based reporting, which ensures that an organisation’s efforts are both effective and aligned with its mission, all while adapting to evolving societal needs.

At DJS Research, we deliver tailored market research for charities, not-for-profit organisations, and non-governmental organisations (NGOs). We provide insights that help organisations maximise their impact, engage their key audiences, and achieve their goals effectively.

Our expertise in the charity and NFP sector

We work with organisations across the charity, NGO, and wider not-for-profit landscape, helping them address complex challenges and deliver on their objectives.

Our research solutions provide actionable insights that enable organisations to:

Our deep understanding of the sector supports organisations in making data-driven decisions that create lasting social change.

We design methodologies to meet your objectives, which might include:

Methodologies to meet your objectives

Audiences we engage

We understand the specific needs of diverse groups – donors, volunteers, service users, and more – helping organisations enhance engagement and amplify social impact. These include:

  • Service users and potential users.
  • Fundraisers.
  • Teachers using teaching resources provided by charities.
  • Campaigners.
  • Corporate donors and those contributing time.
  • Financial donors.
  • Potential supporters.
  • Retail customers.
  • Staff.
  • Volunteers.
  • Visitors.
  • Members.
  • Policymakers.
  • Vulnerable audiences.

Ensuring trust and ethical standards

Our team is trained to handle sensitive topics with care, adhering to the highest ethical standards when working with vulnerable or hard-to-reach groups. We prioritise the safety and wellbeing of all participants.

Engaging research, accessible insights

Our research is designed to be accessible and engaging, making participation seamless and enjoyable. Whether it’s a low-effort survey or an in-depth interview, we ensure the process is rewarding and sensitive to the needs of your audiences.

To find out more about our expertise in the charity and not-for-profit sector and discuss how we can provide the actionable insight you need to meet your business objectives, contact our team today. 

Explore our case studies archive

Some of the clients we’ve worked with in the charity & not-for-profit sector

Some of the clients we’ve worked with in the charity & not-for-profit sector

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Why partner with DJS Research?

Senior-led sector experts icon

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

Research design icon

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Customer understanding icon

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact Director Helen Menzies to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact Helen

Contact Associate Director Amy Greenwood to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact Amy

Contact Director Helen Menzies to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact Helen

Contact Associate Director Amy Greenwood to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact Amy