Our market research process

Market research is not a dark art, and methodologies should not be shrouded in secrecy or positioned like Pandora's box. At DJS Research we believe that solutions must wholly accessible and clearly understood if they are to drive positive change. Afterall, if the research process isn't communicated explicitly and effectively, how can the resulting outputs be applied appropriately and with confidence?

Our approach to the entire research process is one of complete openness and transparency; we work collaboratively with our clients to give you complete certainty in the work we undertake on your behalf. We achieve actionable outputs by devising tailored, sector-relevant solutions that resonate with our clients and their key stakeholders. You can explore the key stages of our research process, which are also standalone services that our clients can access according to their specific needs, below.

Learn more about each stage of our full-service market research process...

Project design & management

With decades of experience delivering efficient and highly effective projects for clients across all sectors and industries, our ability to design and manage all aspects of the research process is second to none. Click to find out more about our meticulous approach to project management and why it’s so important to get this stage right.

Our research methods

From long-established, tried and tested, data collection routes, such as online surveys and on-street interviews, to the latest developments in digital and AI-assisted research technologies, our service portfolio is not only comprehensive but forever evolving. Read more about our suite of in-house services and products here.

Strategic analysis & insight

It’s one thing to collect robust qualitative and quantitative data, but it’s what you do with this information – how you examine and interpret the findings, interrogating and digging deeper than surface observations – that delivers actionable insight. Discover our detailed approach to strategic analysis, based upon four key principles, here.

Statistical analysis and modelling service

Statistical analysis & modelling

If you look beyond the technical jargon, and its many (many) acronyms, this phase of the research process is essentially data alchemy! By applying robust modelling and statistical techniques, our teams transform vast swathes of raw data into usable insight; read on to find out how we conduct, and demystify, this vital stage for our clients.

Presentations & workshops

The true potential of team workshops, including immersion and ideation sessions, can sometimes be overlooked within the overall research process. We understand the value of bringing our clients and teams together, running structured and well-planned sessions which fulfil set objectives; read on to discover how we identify where workshops can be used to best effect on a project-by-project basis here.

Creative services design and data visualisation

Creative services: Design & data visualisation

Looking at research findings through a creative lens can boost the energy and momentum of a project, as well as ensuring that results continue to make an impact long after it’s finished. Our creative services team can add a much-trusted voice of objectivity, working closely with our researchers to identify and deliver optimal creative solutions to bring your research to life – read on and view their gallery here.

Just want the raw data or the tabs, no problem, we cover that too...

Field & data services

As a medium-sized market research agency, we pride ourselves on having the resource and expertise to fulfil project requirements of any size and scale. When it comes to the essentials of field, recruitment and data services, we have the skills and agility to provide support down to a micro level. Click to read all about our fantastic Field and Data services only team.

Explore our online panel capabilities – from in-house solutions to bespoke client panels

Whether you’re looking to garner the views and opinions of a specific target audience, or you want to obtain regular feedback from your own customer database or membership community, our panel management team will work with you to craft a panel solution to suit your needs. Read more about our bespoke panel development services, and our suite of in-house products, below.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.