At DJS Research, we can help you understand your customers better, uncovering the different groups that make up your consumer base and providing deep insights into their needs and motivations. This understanding helps organisations create more effective consumer-needs-focused strategies which drive growth.
What makes customer profiling so valuable?
Through customer profiling, we analyse real customer data to build detailed portraits of different, meaningful customer groups. Profiles can incorporate a wealth of data from demographics and location-based details – where customers live, work and shop – to purchase habits, channel preferences and personal interests. Customer personas take profiling a step further, creating semi-fictional, ‘humanised’ representations of these segments in character form.
The outputs of customer profiling and persona research can be extremely valuable to shape customer understanding within an organisation, making customer needs relatable. We have experience helping organisations to communicate our research internally to maximise engagement and positive business impact.
Our customer-centred approach
At DJS Research, we have an extensive range of techniques at our disposal to engage your customers wherever they are and however they would prefer to be reached. These include in-person (on-location or on-street), on the phone, or online.
Our experienced team can obtain the data to build detailed customer profiles, devising a sampling approach to reach a representative consumer sample and crafting a compelling questionnaire, which will obtain the detailed information required.
To create our personas, we use qualitative and/or quantitative data to draw together key features of customer profiles into 'typical' characters. Going deeper, we can conduct detailed customer segmentation projects.
Tailoring our approach to deliver actionable insights for your business
We design all of our research projects with actionable results firmly in mind. Customer personas can be incredibly powerful tools for an organisation, but they have to be accessible and useful beyond the boardroom. Our input doesn’t stop at the final debrief stage. We work closely with our clients to ensure the assets we create are both valuable and fit for their intended purpose, tailoring format and design to meet both stakeholder and business needs.
Many of our clients have used a core cluster of personas as a focus point when developing new products or services or to add context and depth to their customer-base for new-starters, adding key personas into their induction process. Understanding business requirements from the outset ensures we construct fitting and relevant project outputs and can provide guidance on where and how our clients can best utilise the personas and profiles we create.
We pride ourselves on understanding the needs of our clients and their audiences, ensuring they sit at the very heart of the solutions we develop, and building strong, long-lasting client relationships.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
"It was a pleasure to work with such a professional team. David was very approachable and quickly understood our requirements; the interviewers did a great job in overcoming language barriers and maintaining the interest of the respondents despite the length of the calls."
"We were really pleased with the research undertaken by DJS Research for our trade show Craft, Hobby & Stitch International Trade Show at the NEC, Birmingham. The team at DJS Research understood exactly what we wanted to get out of the project and it was carried out with total professionalism and courtesy, making show visitors happy to part with information because of the manner it was conducted. I will be very happy to use DJS Research again for any research projects that come up."
"The team at DJS Research did a great job of responding to ever-changing demands on the challenging project we delivered together. They provided exemplar client care and delivered high quality outputs."
"DJS Research provide excellent service, great communication and high-quality deliverables in terms of research analysis."
"Rebecca and her team were brilliant to work with to deliver the first phase of our visitor research. She was always happy to go the extra mile to explain the process and outputs to an inexperienced client regarding our sensitive subject matter. The reports delivered are thorough and the clear graphic representations of the data make it them very useful tools for our ongoing work. We look forward to the next phase of work next year."
"This was our first time using an external agency to manage our market research. We were very impressed with the level of service and professionalism, which ultimately ensured DJS Research delivered exactly to our project objectives."
"Thank you so much for everything that you have done. I've been so impressed with all your hard work and professionalism and most importantly, the great survey that you delivered. We could not have chosen a better supplier, it has felt like a true partnership."
"I would recommend DJS Research to other agencies who require an accurate, timely and comprehensive piece of research. The staff were approachable, helpful and professional at all times, and they provided the outcomes required."
"We found DJS Research to be professional and able to turn around any requests very quickly. Overall the quality of information was good, costings were reasonably priced and the staff were friendly and approachable."
"We used DJS Research to complete a survey of employer skill needs after a very poor experience with another survey company. From the start we were impressed by their professionalism and high level of attention to detail. They were able to complete the survey on time and to high standards. Regular telephone and email updates kept us informed of their progress and ensured that any issues were dealt with at an early stage. We would recommend them to other companies looking to undertake similar work and plan to use them again in the future."
"The team at DJS Research understood and adopted our research proposal with ease. The team worked efficiently and proactively to deliver some meaningful results for us. We would definitely work with them in the future for any research need!"
"We have been working with DJS Research for 18 months on our customer satisfaction tracker and they have consistently delivered quality customer feedback. They are approachable, professional and extremely knowledgeable. We appreciate their experience and expertise so much so that we enlisted their help on additional research projects last year."
"The DJS Research team were excellent from the first point of contact all the way through to delivery of the results. Our brief was fully understood and the survey designed appropriately – their expertise enabled us to measure outcomes which we had initially not considered. A fantastic service throughout – we look forward to our next project with DJS Research."
"Very happy with the service provided by DJS Research. They are easy to work with and happy to be flexible during the project. The project that we worked on with them included a lot of our senior stakeholders and external stakeholders. These relationships are hugely important and DJS Research have worked extremely well with these stakeholders to ensure that the interviews were done professionally and to great quality."
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us to discuss your customer profiling project requirements and discover how we could become a valuable extension of your team.
Contact us
Contact us to discuss your customer profiling project requirements and discover how we could become a valuable extension of your team.
Contact us 
