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Chemicals market research

With compounding regulatory pressures and the approaching deadlines of UK REACH, the UK chemicals industry is facing unprecedented challenges. Combined with the backdrop of a difficult financial climate, with increasing costs, investment slowdowns and supply chain frictions, it’s an unforgiving business environment for many. At DJS Research, we help chemical organisations to navigate these challenges, providing actionable insight to inform decision-making to drive growth.

Our knowledge of the UK chemicals industry is elevated by our work with chemicals organisations worldwide which has given us a deep understanding of operations on an international scale. As markets mature across the globe, chemicals organisations in different countries and regions are facing similar challenges, including the threat of cheaper competitors with equivalent performance products; understanding how to protect your value and retain your customer base is vital.

Diversification is another core concern on an international level as many businesses look to explore how they can enter new markets, or seek new applications for their existing products, as a route to drive growth.

At DJS Research, we help our chemicals clients to navigate the complexities of their sector, creating bespoke research solutions which deliver actionable insight to help business leaders make growth-orientated decisions and future-focused plans.

Head and shoulders photo of James HindeBespoke market research delivered by sector experts 

Chemicals sector projects at DJS Research are conducted by an experienced team who have amassed a deep knowledge of the industry on a global scale. Research Director, James Hinde has been working closely with clients in this space for more than 25 years, and his senior-level involvement on all chemicals projects ensures his team share his depth of insight and benefit from his wealth of experience. Confident getting to grips with multifaceted chemical supply chains and specialist products, our team ensures effective questioning and interrogation from the outset and deliver thoughtful, meaningful analysis of all insights. 

Examples of key questions we've helped our chemicals clients to answer include:

  • How can we differentiate with an undifferentiated product? We can help you identify priority improvements, unmet needs, future trends and develop needs-based segmentations to develop a tailored value proposition.
  • How can we effectively exploit emerging markets and identify where growth is strongest? We can help you understand core opportunities for growth, using our experience to tailor powerful research solutions which obtain deep market insight through close engagement with on-the-ground partners.
  • How can we exploit the opportunities for innovation, new markets and specialty chemicals? We have a wealth of experience employing qualitative research techniques to examine pain points and trends in your markets that can help drive future innovation.
  • How can we deliver a sustainable future and make money at the same time? We have completed a number of studies on this topic identifying market pressures and, critically, analysing the many varied responses to these pressures, to identify opportunities for businesses and suppliers. 

We provide bespoke research solutions which are designed entirely to meet your business needs, incorporating desk-based research, qualitative in-depth interviewing and quantitative surveyingOur research often extends beyond the UK as many of our clients in the chemicals sector operate globally. The strength of our international offering means that, where necessary, we can employ a network of native partners to help us with on-site fieldwork around the world.

Ask us about our experience conducting market research projects across the chemicals sector including:

  • Market assessment work: To identify and quantify opportunities in new and existing markets.
  • Customer satisfaction studies: To quantify customer satisfaction across a range of touchpoints, from ordering and delivery to technical support, to identify routes for improvement to enhance customer loyalty.
  • CX research: Mapping expectations and client performance on customer experience touchpoints, from specification to ordering and delivery through to after-sales. 
  • Brand development and tracking: Understanding brand value and its influence on driving decisions in the sector.
  • Audience segmentation: Identifying and understanding key personas involved in the decision-making process for chemicals through to R&D.
  • Any topic of interest to you in your sector – chances are, we have worked on it! 

To find out more about our expertise in the chemicals sector, and discuss how we can provide the actionable insight you need to meet your business objectives, contact our team today. 

Explore our case studies archive

Some of the clients we’ve worked with in the chemicals sector

Some of the clients we’ve worked with in the chemicals sector

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Why partner with DJS Research?

Senior-led sector experts icon

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

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From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

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Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us