Opinion Exchange online panel
Real views from real people, providing an authentic and strategic advantage for your research. At DJS Research, our in-house online panel, Opinion Exchange, is an invaluable tool which provides our clients with direct access to over 25,000 engaged participants. Combining the benefits of quality and scale with the complete confidence that only in-house panel management can provide, here are just some of the ways Opinion Exchange could benefit your research:
Panel quality and participant validation
Managing the panel ourselves means we have complete control over our membership and can ensure it is made up of real individuals who are genuinely interested in taking part in your market research. From tailoring the platform we use to ensure it is flexible and agile enough to drill down into specific target groups, to the innovative methods of recruitment we use to continually grow our member base, our panel management team work entirely with our clients' needs in mind. By regularly data-cleansing our panel (removing inactive members) you can be reassured that Opinion Exchange will deliver you relevant insights from real people every time.
With the rise of bots and fraudulent behaviours, the quality of online panels can sometimes be questioned and clients can have natural reservations about any perceived risk to the validity of their research. At DJS Research, we are committed to panel authenticity and use strict checks to make sure only genuine, verified individuals are recruited. We also monitor activity and location to ensure the data we provide is accurate and trustworthy. With participant disengagement also on the rise, we regularly engage with our entire member base to ensure they do not lose interest or feel they have been forgotten about.
Complete control and flexibility
Having full control over our panel means our team can respond quickly to your needs, whether it’s adjusting the sample or targeting specific groups at any point throughout your project. No matter the project size, you’ll receive high-quality responses with no compromise on data accuracy. We also grow our panel with our clients in mind, ensuring we attract the right people for you to engage with! If you have a particular subset in mind we can conduct an active campaign to boost recruitment to fulfil your needs.
Providing access to specialist audiences
With over 25,000 verified members, Opinion Exchange provides the benefit of reach and scale. However, we have also developed a suite of sub-groups to help our clients engage directly with more niche, harder-to-reach, groups. These include:
- Different Perspectives: Over 10,000 individuals facing health, financial, or social vulnerability, providing valuable insights from these often under-represented groups.
- ChatterZone: A panel of nearly 8,000 children (with parental consent) and almost 6,000 parents, making it ideal for research focused on families and young people.
- VoicED: Nearly 2,000 education professionals working within the teaching and education sector, offering in-depth insights into the field.
These sub-panels ensure we can reach the right people for your research, quickly and efficiently.
Engaging panellists for better data
We keep our panellists engaged and motivated with fair incentives, secure PayPal payments, and regular initiatives including prize draws. This means the data you receive will be from active, responsive participants who feel valued and are genuinely interested in taking part in the surveys and polls they receive.
