We carry out research to understand motivations and barriers, develop new formats, understand the economic and social impact of large-scale place and activity-based interventions, and highlight areas of good practice for replication elsewhere. We know the importance of evaluating success and proving that investment is being spent effectively.
Some of our most recent projects, which demonstrate the range and breadth of our experience within the sports and physical activity sector, include:
Understanding how to encourage grassroots participation in women’s and girl’s football for the FA.
Evaluating the FA’s women’s and girls development programme.
Tracking perceptions of Olympic and Paralympic sport for UK Sport.
Tracking participation and attitudes towards cycling for British Cycling.
Understanding how to attract new members to British Cycling.
Providing insights into how to increase participation in adult and youth rugby.
Creating bespoke solutions, drawing on a wealth of sector expertise
With a depth of sector knowledge and experience that extends far beyond mainstream sport, we create bespoke research solutions for our clients that cater to their specific business and audience needs. Our researchers are audience specialists who have great expertise in understanding how to encourage participation in physical activity amongst less-able groups, and the experiences of these audiences in sporting environments.
Examples of our work in this area include:
Versus Arthritis: Our research identified how best to target people living with this debilitating condition to successfully engage them with messages centred around physical activity.
Age UK We Are Undefeatable (WAU) initiative: WAU aims to encourage and motivate people living with long-term health conditions to become more active and we have been providing qualitative and quantitative research support continuously since 2019. We have used, and continue to use, many different methodologies to enable Age UK to track, measure and optimise this campaign including; a longitudinal qualitative online panel to really get behind the physical and psychological barriers to activity, in-depth interviews with people with long-term conditions, quantitative tracking, a public consultation to engage with the wider sector. The full detailed report and supporting infographic summary, produced by our Creative Services team, have been published and can be viewed here: full report.
Leicester City FC: Our award-winning research to understand the experience of disabled football fans for Leicester City FC is another of our sector highlights and a project we are incredibly proud of.
Other notable examples of our work in this sector include projects with organisations who deliver physical activity and wellbeing initiatives alongside their core activities. For London’s Royal Docks our research monitored and analysed local participation in a community activities programme. For Canal & River Trust we explored the success of a hyper-local 'wellbeing way' initiative to determine how this could be rolled out effectively to other locations across the Trust’s waterways network.
Within the arena of sports clubs, venues and events across all types of individual and team sports, we have provided actionable insights for specific business objectives including maximising the fan experience and realising commercial goals. Our recent work for Silverstone Racing Club interrogated the needs of potential members and defined the optimal package, including statistical pricing analysis, for their updated membership offer.
To find out more about our expertise in the sports and physical activity sector and discuss how we can provide the actionable insight you need to meet your business objectives, contact our team today.
"It's been a pleasure working with DJS Research over the past few years and the main reason for this is the trust that has developed through consistent, high quality work. I find the process of working with DJS Research very smooth and their advice invaluable, particularly on matters relating to research methodology."
"We recently worked with DJS Research on some insight into new angling audiences. They provided an assured and efficient approach and delivered on time and on budget. Their professionalism and quality of work they produced throughout the project was exemplary and to a very high standard."
"DJS Research are an excellent team of experienced people, who took our fairly specialised needs, and met our high expectations with every aspect of our project together. They are a great bunch of people who went above and beyond to provide us with excellent service and were always available at the end of the phone to help."
"DJS Research helped us to explore a complex issue in a way that felt relatable to colleagues who don't 'live and breath' research. The team gave us a really helpful strategic steer, as well as great day-to-day project delivery. The resulting piece of work is attractive, accessible and valuable."
"Project completed to agreed timescales. Regular updates provided throughout the project. Personable staff with a genuine interest in the project."
"DJS Research provided an excellent service and they were a pleasure to work with throughout. There was excellent communication and support throughout and a strong output."
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
