Learn more about our brand & communication research capabilities
Advertising effectiveness
Your advertising might look great, and perform well on paper when you look at the clicks or eyeballs, but does it do what you need it to do? Does it resonate with your target audience? Is it memorable? Is it understood? Measuring advertising effectiveness isn’t just about how many people saw your advertising, or even what they did – it’s how and what they felt in the short term and the impact on their future behaviours that matters the most.
Brand health
Brand health, like personal health, is determined by many different elements – some of these elements may be less visible, but they are no less important. We help businesses understand their brand perceptions, salience and performance in their market and sector. Our insights help you not only optimise the health of your brand but to take good care of it for the long term.
Brand tracking
Although the responsibility for building and preserving brand strength can often be placed with marketing teams, it is shaped by much more than campaign ideas and marketing initiatives. Brands can be indirectly shaped by all areas of a business from the point of purchase experience through to the customer service handling and even internal operations. Brand tracking measures the impact of different factors on brand reputation and credibility over time. By rooting our approach in the specific context of your category and sector, we generate key insights to inform decision-making to strengthen your brand.
Campaign evaluation
Post campaign evaluation is as critical, if not more important, than perceived performance and headline results. After investing time and money into a campaign, project or initiative it can be all too easy to move on to the next challenge without first looking retrospectively to examine what went well and what could be improved for next time. We collaborate with our clients’ teams, often face-to-face through workshop sessions, to identify campaign successes and pain points, generating learnings to inform and optimise future activity.
Stakeholder research
At first glance it may seem entirely obvious who your key stakeholders are, often in a hierarchical sense within your organisational structure. But for many organisations, stakeholder groups can be diverse and complex and understanding these groups can be as important – and challenging - as understanding your target audience. We help our clients to define and map these cohorts, uncovering opportunities to strengthen relationships by recognising and responding to stakeholder needs, and helping to mitigate potential risks such as disengagement or dissatisfaction with research outputs.
Value proposition research
Any organisation can create a set of company values that sound convincing on paper. It’s another thing entirely to embed and embody these values authentically in your day-to-day and convey them consistently in what you do, and how you do it. A strong value proposition can be a powerful foundation which can guide and shape how you’re understood by your audience. We help organisations to craft meaningful, authentic value propositions that inspire confidence.
