At DJS Research, our researchers have a wealth of experience moderating qualitative research, putting research participants at ease and exploring experiences, attitudes and behaviours to unlock those ‘golden nuggets’ of insight.
We develop a bespoke approach to meet each client’s objectives, but some commonly used methods in our qualitative toolkit include:
We draw on behavioural science to understand why people do what they do, not just what they say they do. We go beyond a basic question and answer format to examine the all-important context for decision-making, for example spending time with participants at home, observing their day-to-day life or asking them to complete a diary. We consider the behavioural biases at play and apply relevant frameworks or models to guide our analysis and recommendations.
Ultimately, by uncovering and sharing real life stories and applying our knowledge of human behaviour, we deliver deeper insights that impact our clients’ decision-making.
To find out more about our qualitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today.
"DJS Research worked with us to research our current and potential audiences across the museum-visiting market. They used those insights to produce a bespoke segmentation model, breaking our visitors and online users into family and independent adult audiences grouped by their core motivations. We have used the segmentation to ensure our activities, events, exhibitions and resources are audience-focused and that we have a shared understanding, across departments, of the key wants and needs of each segment. DJS Research also organise our onsite and online visitor surveying, sending us the data on a quarterly basis to use for internal and external reporting. In all cases, we’ve been very pleased with the work that the team at DJS Research have done for us. They took the time to understand our requirements, were very responsive to feedback, offered lots of advice based on previous experience, and have always demonstrated great attention to detail."
”We've worked with the Field & Data Services team for a number of years now and they really are our go to agency for all of our data collection needs. They are reliable, friendly, flexible and responsive. In fact, we see them as an extension of our own team. We trust the DJS Research Field & Data Services team to provide us with quality data for our quantitative projects and high-quality recruits for our depths and focus groups – even with some fairly tricky specs thrown their way! We would have no hesitation in recommending DJS Research Field & Data Services and are looking forward to working with the team on many more projects.”
"It’s been a real pleasure working with DJS Research, and the outputs have already proved valuable in helping us think about the next 25 years of Hartrigg Oaks. Particularly pleasing has been the positive feedback from residents who attended the focus groups about the approach adopted by DJS Research and the quality of its final report."
“DJS Research carried out in-depth discussions with our alumni and potential students to dig into the nuances of the marketing routes being developed. LBS alumni are very engaged and passionate about the LBS offer, and DJS Research dug into their opinions to identify what does and does not resonate with them, in potential marketing routes for the MBA programmes. We have worked with DJS Research on a wide range of projects over the years and know they understand LBS, our students and our market.”
"Collaborating with DJS Research on our research exploring gambling-related harm was an exceptionally positive experience. They demonstrated a deep sensitivity to the emotive nature of the subject matter, thoughtfully crafting a methodology that prioritised participant comfort and wellbeing. Their innovative approach of utilising friendship pairs fostered a relaxed and supportive atmosphere, allowing young people to engage openly and honestly. The project was executed flawlessly, adhering to timelines and exceeding expectations in terms of efficiency and collaboration. Helen and the entire DJS Research team exhibited a remarkable depth of knowledge and expertise. I wholeheartedly recommend their services without reservation."
"It was a real pleasure working with DJS Research. Their enthusiasm and deep knowledge of the museums and galleries sector stood out from the start and made them the obvious choice for this project. The team brought a collaborative spirit and real rigour to the work, and their insights during the early data review phase sparked some genuinely useful internal conversations. The forecasting model they delivered not only exceeded expectations for accuracy – it’s now an integral part of how we plan across the Gallery."
"As always DJS Research delivered a very efficient and effective service. The project was of a very high standard with excellent analysis and recommendations that were understandable, realistic and practical."
"DJS Research carried out a process evaluation of a new intervention for us. They designed a thoughtful, qualitative methodology which allowed us to get insight from the people we are trying to reach in a completely new way. The team were helpful, professional and flexible when faced unexpected changes. The final report was excellent, and we have no hesitation in recommending DJS Research to anyone looking for similar expertise."
"I approached half a dozen agencies for a proposal for a B2B market intelligence project. I found that DJS Research responded quickly to the brief, understood the objectives better than any agency and, once commissioned, sustained a good level of engagement and understanding. DJS Research met the objectives I had set and completed the project within a challenging timeframe. Moreover, Ali and Danny were able to add value and bring constructive ideas to the project which improved the quality of information uncovered, improved the success rate of interview recruitment and increased the business value of the final report."
"DJS Research have never let me down, and in recent projects they have pulled out every stop imaginable to get the job done within ridiculously tight timescales. I always know that if I work with DJS Research I will get results and recommendations that are accurate and actionable, with creative presentations and analysis."
"It was a fascinating insight and your professionalism of approach and understanding shone through.”
"DJS Research are easy to work with. They understood what we were looking to achieve. The research was set up quickly and the results delivered on time and to budget."
"The service from DJS Research was flexible, professional and resulted in a very useful piece of research with the final report combining information and insight."
"I was very impressed by the work undertaken by DJS Research on behalf of Atlantic College and by the company's professionalism, efficiency and flexibility. They proved particularly helpful in working with us to further refine the project's original objectives, thus strengthening the survey's structure and questionnaire. They subsequently delivered a very comprehensive report – on time, on budget and presented in an accessible format, highlighting key findings and with useful suggestions as to how the information could be used."
"We reached out to DJS Research to support us with better understanding our members and the potential benefits we could offer to aid us in member acquisition and retention. Their proposal was well thought out, grounded in strong statistical techniques and analysis, and they were an obvious choice for the piece of work. They worked diligently, with care and at speed to deliver a really thorough and detailed survey, working across the teams seamlessly to ensure we could achieve the responses we needed. They became part of our team. The final report is thorough, thoughtful with key messages and takeouts and really leans into DJS Research's expertise and knowledge of the sector. They understood really clearly what we wanted and the final report was clear, and gave us real insights which we can take action with. Further, we were confident in the quality of the research. I would not hesitate to work with them again or to recommend them to others in the sector for similar research."
“We reappointed DJS Research because they understand the sector and work with us to deliver insight that’s genuinely useful – not just data collection, but interpretation, context, and practical recommendations. As public institutions, we have a responsibility to listen to our audiences and ensure our decisions are shaped by evidence. DJS Research helps us do that. Their insight supports both strategic planning and day-to-day decision-making, while the flexibility of the portal and the collaborative nature of the relationship mean we’re able to adapt as our needs evolve.”
"This is the second project where we have commissioned DJS Research to carry out a challenging task, working with users across the world who have very busy schedules and where English is not their first language, to produce reports based primarily on qualitative evidence. DJS Research has been professional and proactive throughout; I have been particularly impressed by, (and grateful for!), their ability to grasp nuance quickly and accurately."
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us to discuss your market research project and how we can become an extension of your team.
Contact us
Contact us to discuss your market research project and how we can become an extension of your team.
Contact us 
