Consumer goods & FMCG market research

Bringing consumer voices to the heart of business decisions for Fast Moving Consumer Goods (FMCG) and Consumer Packaged Goods brands (CPG).

At DJS Research, we help brands within the CPG and FMCG space connect with the real lives, needs, and expectations of consumers through research that’s insightful, commercially astute, and creatively delivered. We work with brands at every stage – from bright idea to global launch – helping uncover what their target audiences really want, shaping standout propositions, testing marketing communications and supporting successful product development. 

We have tried and tested innovative methodologies which blend seamlessly with our clients’ frameworks to ensure consumer insight is at the core of business decision-making.

Our expertise in the CPG/FMCG sector

We work across a wide range of FMCG/CPG categories – from food and drink, pet care, and personal care, to household goods, homecare, DIY, gardening, and wellness products. Whether you're a brand, manufacturer, supplier, or trade body, we deliver research that helps you stay close to your consumers and ahead of the competition.

Today’s consumers are more discerning, digitally engaged, and sustainability-minded than ever before, challenging brands to stay relevant but authentic.

Here are just some of the challenges we’re helping our clients navigate right now

• Reframing value: Affordability remains key, but value is not just about price. Consumers are assessing cost against benefits like quality, ethical sourcing, pack size, and brand trust. Clear positioning and communication have never been more important.
• Meeting rising sustainability expectations: From refillable formats to regenerative sourcing, brands are expected to show measurable progress – not just pledges. Consumers are holding businesses to account, but the ‘say-do’ gap between what people say and what they do remains significant. That’s why we use behavioural-science frameworks and proven methodologies to uncover the real drivers behind sustainable choices.
• Delivering an optimal omnichannel purchase journey: Online and in-store experiences are blending. Shoppers want consistency across touchpoints, from ecommerce convenience to physical store inspiration. Optimising a frictionless path to purchase has never been more important for brands.

At DJS Research, we work closely with FMCG and CPG brands to uncover the consumer truths behind these trends. Our research helps clients not only react to change but lead it, with confidence, clarity, and commercial impact. We've supported brands, industry bodies and NGOs to address complex challenges, seize market opportunities, and make evidence-based decisions that fuel growth.

Operating globally to deliver multi-market insight

Just like DJS Research, many of our clients operate on a global scale and our in-house international research team and network of partners worldwide ensure we can deliver across all fronts.

We’ve conducted CPG/FMCG projects in over 60 different countries including…

• A multi-market exploration of attitudes towards meat consumption, engaging Gen Z audiences in 10 different countries including the UK and New Zealand.
• Evaluating grass trimmer concepts with consumers in the UK, France, and Germany to assess appeal and relevance.
• Testing purchase intent for educational toys among parents of pre-schoolers in the UK and Germany.

Our partnerships with local agencies mean we bring consistency, local nuance, and global relevance to your research.

Why your CPG/PMCG projects are in safe hands with DJS Research

With sector-focused, director-led teams and a depth of passion and commitment that is truly unique to employee-owned businesses, all our projects at DJS Research are delivered to the highest standard.

Some of the many stand-out reasons our clients in this space have chosen to work with us include:

• We don’t just deliver data: From immersive qualitative to behavioural insight and concept testing, we bring the consumer voice to the heart of your decision-making, driving innovation and impact.
• Every project is tailored to suit your goals: From agile UK testing to multi-market strategic studies, select the right methodology for the objectives and scale of every single project. Our in-house operations team and global partners mean seamless, scalable delivery.
• Our CPG/FMCG research specialists combine deep category knowledge with commercial acumen: We translate consumer insight into clear, actionable recommendations that help brands launch, evolve, and grow with confidence.

To find out more about our experience in the CPG/FMCG sector and how we could help you to navigate the challenges facing your organisation, contact our team today.