Supporting specialist insight work with reliable recruitment and data collection case study image 1

Case study:
Supporting specialist insight work with reliable recruitment and data collection

NIGELANDTEAM

Featured in this case study: Consumer goods & FMCG , Quantitative, Qualitative, Business to consumer (B2C), Opinion Exchange online panel, Market research field & data services, CATI (Computer-Assisted Telephone Interviewing), CAPI (Computer-Assisted Personal Interviewing)

The challenge

NIGELANDTEAM is a human experience insight agency whose international team of ethnologists, anthropologists, semioticians, and documentarians use qualitative and quantitative research to explore and understand the human experience – behaviour, habits, preferences, dislikes, needs, wants, and response to stimuli.

NIGELANDTEAM required a trusted fieldwork and data collection partner who could quickly and efficiently collect data and recruit across a range of different audiences and sectors. This is where DJS Research Field & Data Services came in.

The approach

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth.

From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need.

We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs.

Our most frequently used quantitative services

Some of our most frequently used quantitative services include:

As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting.

Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need.

To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today.

The results

All in-depth interviews, groups and accompanied journeys were conducted by NIGELANDTEAM to a pre-agreed schedule with DJS Research sourcing the recruits, setting up appointment slots, and managing incentive payments.

Other projects have included telephone, face-to-face, and online surveys using both client-supplied contacts and online panel samples. In these instances, the DJS Research Field & Data Services team both script and host the surveys and provide tailored tabulations for NIGELANDTEAM to analyse.

Having all the data collection tools under one roof enables NIGELANDTEAM to focus on delivering their insights to clients, confident in the knowledge that DJS Research has collected quality data and recruits.

Supporting specialist insight work with reliable recruitment and data collection case study image 2

Client testimonial: NIGELANDTEAM

Consumer goods & FMCG , Quantitative, Qualitative, Business to consumer (B2C), Opinion Exchange online panel, Market research field & data services, CATI (Computer-Assisted Telephone Interviewing), CAPI (Computer-Assisted Personal Interviewing)

”We've worked with the Field & Data Services team for a number of years now and they really are our go to agency for all of our data collection needs. They are reliable, friendly, flexible and responsive. In fact, we see them as an extension of our own team. We trust the DJS Research Field & Data Services team to provide us with quality data for our quantitative projects and high-quality recruits for our depths and focus groups – even with some fairly tricky specs thrown their way! We would have no hesitation in recommending DJS Research Field & Data Services and are looking forward to working with the team on many more projects.”

Explore our testimonials archive

Other areas you might find interesting...

Consumer goods & FMCG sector shortcut image

Explore

Sector:
Consumer goods & FMCG

Bringing consumer voices to the heart of business decisions for Fast Moving Consumer Goods (FMCG) and Consumer Packaged Goods brands (CPG). At DJS Research, we help brands within the CPG and FMCG space connect with the real lives, needs, and expectations of consumers through research that’s insightful, commercially astute, and creatively delivered. We work with brands at every stage – from bright idea to global launch – helping uncover what their target audiences really want, shaping standout propositions, testing marketing communications and supporting successful product development. We have tried and tested innovative methodologies which blend seamlessly with our clients’ frameworks to ensure consumer insight is at the core of business decision-making. Our expertise in the CPG/FMCG sector We work across a wide range of FMCG/CPG categories – from food and drink, pet care, and personal care, to household goods, homecare, DIY, gardening, and wellness products. Whether you're a brand, manufacturer, supplier, or trade body, we deliver research that helps you stay close to your consumers and ahead of the competition. Today’s consumers are more discerning, digitally engaged, and sustainability-minded than ever before, challenging brands to stay relevant but authentic. Here are just some of the challenges we’re helping our clients navigate right now Reframing value: Affordability remains key, but value is not just about price. Consumers are assessing cost against benefits like quality, ethical sourcing, pack size, and brand trust. Clear positioning and communication have never been more important. Meeting rising sustainability expectations: From refillable formats to regenerative sourcing, brands are expected to show measurable progress – not just pledges. Consumers are holding businesses to account, but the ‘say-do’ gap between what people say and what they do remains significant. That’s why we use behavioural-science frameworks and proven methodologies to uncover the real drivers behind sustainable choices. Delivering an optimal omnichannel purchase journey: Online and in-store experiences are blending. Shoppers want consistency across touchpoints, from ecommerce convenience to physical store inspiration. Optimising a frictionless path to purchase has never been more important for brands. At DJS Research, we work closely with FMCG and CPG brands to uncover the consumer truths behind these trends. Our research helps clients not only react to change but lead it, with confidence, clarity, and commercial impact. We've supported brands, industry bodies and NGOs to address complex challenges, seize market opportunities, and make evidence-based decisions that fuel growth. Operating globally to deliver multi-market insight Just like DJS Research, many of our clients operate on a global scale and our in-house international research team and network of partners worldwide ensure we can deliver across all fronts. We’ve conducted CPG/FMCG projects in over 60 different countries including… A multi-market exploration of attitudes towards meat consumption, engaging Gen Z audiences in 10 different countries including the UK and New Zealand. Evaluating grass trimmer concepts with consumers in the UK, France, and Germany to assess appeal and relevance. Testing purchase intent for educational toys among parents of pre-schoolers in the UK and Germany. Our partnerships with local agencies mean we bring consistency, local nuance, and global relevance to your research. Why your CPG/PMCG projects are in safe hands with DJS Research With sector-focused, director-led teams and a depth of passion and commitment that is truly unique to employee-owned businesses, all our projects at DJS Research are delivered to the highest standard. Some of the many stand-out reasons our clients in this space have chosen to work with us include: We don’t just deliver data: From immersive qualitative to behavioural insight and concept testing, we bring the consumer voice to the heart of your decision-making, driving innovation and impact. Every project is tailored to suit your goals: From agile UK testing to multi-market strategic studies, select the right methodology for the objectives and scale of every single project. Our in-house operations team and global partners mean seamless, scalable delivery. Our CPG/FMCG research specialists combine deep category knowledge with commercial acumen: We translate consumer insight into clear, actionable recommendations that help brands launch, evolve, and grow with confidence. To find out more about our experience in the CPG/FMCG sector and how we could help you to navigate the challenges facing your organisation, contact our team today.

Explore our experience

Explore

Specialism:
Quantitative

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth. From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need. We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs. Some of our most frequently used quantitative services include: CATI (telephone interviewing). CAPI (in-person interviewing). Face-to-face interviewing. Online desk research. Postal and self-completion. Hall tests. Bespoke online panels. As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting. Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need. To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today.

Explore our experience

Explore

Specialism:
Qualitative

Qualitative research can take many forms, but at its heart it is about understanding how and why. For example, how do people feel about a certain product, brand or a new idea? Why are sales down? Why is a marketing message not cutting through? Why are people behaving in a certain way and how can we change that? Qualitative research is about detail, depth and understanding, and can be used to explain data trends or patterns of human behaviour. At DJS Research, our researchers have a wealth of experience moderating qualitative research, putting research participants at ease and exploring experiences, attitudes and behaviours to unlock those ‘golden nuggets’ of insight. We develop a bespoke approach to meet each client’s objectives, but some commonly used methods in our qualitative toolkit include: In-depth interviews. Focus groups. Online communities. Ethnography. Video vox pops. We draw on behavioural science to understand why people do what they do, not just what they say they do. We go beyond a basic question and answer format to examine the all-important context for decision-making, for example spending time with participants at home, observing their day-to-day life or asking them to complete a diary. We consider the behavioural biases at play and apply relevant frameworks or models to guide our analysis and recommendations. Ultimately, by uncovering and sharing real life stories and applying our knowledge of human behaviour, we deliver deeper insights that impact our clients’ decision-making. To find out more about our qualitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today.

Explore our experience

Business to consumer (B2C) specialism shortcut image

Explore

Specialism:
Business to consumer (B2C)

Effective consumer market research explores people’s preferences, motivations, behaviours, attitudes and needs. How these insights are analysed and presented is as important as the areas of study; outputs must be both accessible and actionable if they are to inform data-led decision-making. At DJS Research we help our clients gain a deeper understanding of their target market – exploring not only what they do but why they do it, even when they're not consciously aware of it themselves. From examining what consumers are watching, buying and using, to how they feel about their products and services, we draw on our toolkit of services and solutions to create bespoke solutions that deliver meaningful audience insight. Our experience in consumer research is extremely wide-ranging, crossing many sectors including food and drink, FMCG, retail, utilities and the public sector. We also regularly conduct research on behalf of consumer regulators and watchdogs, exploring consumer rights and protection. Our B2C experience and capabilities include: New product development. Segmentation and profiling. Brand strategy. Customer satisfaction. Advertising research. UX research. Proposition testing. Crafting bespoke B2C solutions at DJS Research We don't do 'off-the-shelf' proposals. All our projects are tailored to meet the sector-specific needs of our clients. As a full-service agency, we have the full range of traditional and innovative qualitative and quantitative research services at our disposal and our specialist teams and departments assist our researchers to optimise and elevate our outputs. We bring together teams of experts to meet your objectives, which might include: Our Behavioural Science experts to understand how your consumers really think and behave – and why! Statisticians to even dig deeper into the data and interpret what the findings mean for your organisation and the road ahead. Semioticians to help us decipher how your consumers interpret meaning from the signs and symbols of everyday life. Our Creative Services team who can transform our findings into a range of different dynamic formats, from punchy infographics to engaging short-form videos, to ensure outputs are fully accessible and memorable for all key stakeholders. Engaging your audience – no matter who, or where, they are... With over two decades of experience honing our audience engagement skills, we have both the expertise and the capabilities to reach consumers from all walks of life. Our in-house online consumer panel, Opinion Exchange, provides direct access to thousands of UK consumers who are ready and willing to take part in market research studies. This panel is just one of the many tools we have available to recruit audiences from across the country. Our range of specialist sub-panels includes: Different Perspectives: our panel of over 10,000 people who are facing vulnerable circumstances today. Through this highly engaged panel of individuals, each with varied vulnerabilities, we can provide our clients with a direct route to connect with audiences who are often considered hard to reach. ChatterZone: Our panel of over 5,000 children and young people, with parental consent in place to participate in market research. In addition to our panels, our in-house Field & Recruitment team oversees a network of UK-wide recruiters as well as a large team of face-to-face interviewers for conducting surveys with the public. We can also carry out research with existing customers using client-supplied contact lists. To find out more about our expertise in consumer market research, and discuss how we could craft a bespoke sector-led solution to deliver the insights your organisation needs, contact our team today.

Explore our experience

Opinion Exchange online panel service shortcut image

Explore

Service:
Opinion Exchange online panel

Real views from real people, providing an authentic and strategic advantage for your research. At DJS Research, our in-house online panel, Opinion Exchange, is an invaluable tool which provides our clients with direct access to over 25,000 engaged participants. Combining the benefits of quality and scale with the complete confidence that only in-house panel management can provide, here are just some of the ways Opinion Exchange could benefit your research: Panel quality and participant validation Managing the panel ourselves means we have complete control over our membership and can ensure it is made up of real individuals who are genuinely interested in taking part in your market research. From tailoring the platform we use to ensure it is flexible and agile enough to drill down into specific target groups, to the innovative methods of recruitment we use to continually grow our member base, our panel management team work entirely with our clients' needs in mind. By regularly data-cleansing our panel (removing inactive members) you can be reassured that Opinion Exchange will deliver you relevant insights from real people every time. With the rise of bots and fraudulent behaviours, the quality of online panels can sometimes be questioned and clients can have natural reservations about any perceived risk to the validity of their research. At DJS Research, we are committed to panel authenticity and use strict checks to make sure only genuine, verified individuals are recruited. We also monitor activity and location to ensure the data we provide is accurate and trustworthy. With participant disengagement also on the rise, we regularly engage with our entire member base to ensure they do not lose interest or feel they have been forgotten about. Complete control and flexibility Having full control over our panel means our team can respond quickly to your needs, whether it’s adjusting the sample or targeting specific groups at any point throughout your project. No matter the project size, you’ll receive high-quality responses with no compromise on data accuracy. We also grow our panel with our clients in mind, ensuring we attract the right people for you to engage with! If you have a particular subset in mind we can conduct an active campaign to boost recruitment to fulfil your needs. Providing access to specialist audiences With over 25,000 verified members, Opinion Exchange provides the benefit of reach and scale. However, we have also developed a suite of sub-groups to help our clients engage directly with more niche, harder-to-reach, groups. These include: Different Perspectives: Over 10,000 individuals facing health, financial, or social vulnerability, providing valuable insights from these often under-represented groups. ChatterZone: A panel of nearly 8,000 children (with parental consent) and almost 6,000 parents, making it ideal for research focused on families and young people. VoicED: Nearly 2,000 education professionals working within the teaching and education sector, offering in-depth insights into the field. These sub-panels ensure we can reach the right people for your research, quickly and efficiently. Engaging panellists for better data We keep our panellists engaged and motivated with fair incentives, secure PayPal payments, and regular initiatives including prize draws. This means the data you receive will be from active, responsive participants who feel valued and are genuinely interested in taking part in the surveys and polls they receive.

Explore our experience

Market research field & data services service shortcut image

Explore

Service:
Market research field & data services

Delivering the services you need, when and how you need them. The strength and scale of our in-house capabilities at DJS Research enable us to operate a specialist Field & Data Services (FaDS) division, designed specifically to meet the needs of clients who do not require full-service provision. Offering the full range of data collection approaches, we provide high-quality, tailored and cost-effective fieldwork and data solutions to end clients, consultancies and market research agencies across the UK and internationally. Our team’s invaluable knowledge and experience of the wider research process, beyond field and data, means we are a step ahead of other data services and field-only providers; we can proactively advise and add value at an early stage to optimise results. Much more than just a service provider, we pride ourselves on building long-term relationships with our clients and ensure quality is at the centre of everything we do. Data collection is conducted to the highest standards and is fully compliant with current data protection regulations and MRS guidelines to give our clients the utmost confidence in our outputs. Flexibility, breadth & scale The breadth and scale of our in-house data collection solutions sets us apart and our team are highly skilled at adapting and tailoring our approach to optimise recruitment and participant engagement across niche and offline audiences. Our core service pillars include: CATI interviewing (telephone): Our large team of telephone interviewers include specialists in consumer and B2B studies with decades of experience between them. CAPI interviewing (in-person): Our network of face-to-face interviewers across the UK led by Regional Supervisors, conduct in-person surveys across all environments including in-home, in-street, in-store and store exit interviews, as well as hall tests and mystery shops. Online surveys: From survey scripting and processing through to data and tabulation, our in-house data processing team tailor their focus to suit client needs. Participant recruitment: Our recruitment team are MRS Recruiter Accredited and experts in sourcing quality participants for depths, focus groups, and product placements. Mixed mode market research: Experts at handling multiple data collection modes and surveys with two or more methodologies including CATI, CAPI, online and/or postal. Survey programming and analysis: With a large in-house data team, we are able to script engaging surveys for all modes of interviewing and provide data and tabulations in a range of formats. We also have an in-house coding team. Quality in-house panels: We can also draw upon our in-house online consumer panels, Opinion Exchange and Different Perspectives which are a fantastic asset for our clients for both online surveys and qualitative projects. As a methodology neutral agency, we can advise on the most appropriate approach for your project in hand without any bias. We have decades of experience within the team so can say, with full confidence, what will and won’t work. Whether you need a sample for a project that you are running internally, data analysis of your own in-house surveys or full data collection, the FaDS team is here to help.

Explore our experience

CATI (Computer-Assisted Telephone Interviewing) service shortcut image

Explore

Service:
CATI (Computer-Assisted Telephone Interviewing)

CATI is a widely used data collection method in market research, where trained interviewers conduct telephone surveys using specialist software to guide them through a pre-programmed questionnaire. The system includes features like skip logic, pre-coded answers, and real-time validation to ensure the collection of accurate, high-quality data. We conduct CATI fieldwork interviewing both consumers and businesses using Forsta’s advanced CATI platform. This state-of-the-art system enables our research teams to collect robust telephone data efficiently, with full control over survey routing, project management and field supervision. Whether it’s a large-scale public opinion study or a customer satisfaction tracker, CATI ensures consistency and data integrity throughout. Why use CATI and what are the advantages? CATI remains one of the most effective tools for conducting structured telephone interviews, particularly when targeting hard-to-reach audiences or complex sample quotas. It continues to be a valuable part of the DJS Research toolkit for a number of reasons: Real-time insights: Our CATI system allows researchers and clients to view responses live as they come in. This enables agile adjustments to fieldwork, improves response rates, and ensures better-informed decision-making throughout the project. Multi-channel integration: CATI can be seamlessly combined with other methodologies, such as online, face-to-face, or mobile research. We often use mixed mode approaches to give clients a holistic view of their data across multiple touchpoints. Scalable for large-scale projects: Our CATI setup supports thousands of concurrent interviews, across multiple interviewers. Whether you need a nationally representative survey or a high-volume customer satisfaction project, we can deliver results quickly and reliably. Centralised project management: With CATI, our project teams manage fieldwork from a single platform – streamlining scheduling, quota management, and interviewer coordination to ensure every project runs smoothly from start to finish. Increased efficiency: There are a number of automated features – like number dialling, call scheduling, and respondent tracking, which helps our team focus on what matters: gathering high-quality insights. This reduces turnaround time and improves cost-efficiency for our clients. Live monitoring and supervision: Our supervisors monitor interviews in real time or review recordings to ensure quality control. Interviewer performance data is also tracked throughout fieldwork, supporting coaching, accountability, and consistently high standards. Our CATI operations are underpinned by our team of experienced interviewers, dedicated supervisors, and cutting-edge technology – delivering accurate, actionable insights you can trust.

Explore our experience

CAPI (Computer-Assisted Personal Interviewing) service shortcut image

Explore

Service:
CAPI (Computer-Assisted Personal Interviewing)

CAPI is an important data collection method for face-to-face interviews where research outputs are captured electronically on a tablet or other similar device. We have a large number of specialised CAPI research tablets available for use in projects and our interviewers are fully confident with this method of data capture. CAPI offers several advantages over traditional paper-based surveys, including: Dynamic quota management: The ability to manage dynamic quotas allows for a much more managed approach to research utilising multiple interviewers across a spread of geographic locations. Where paper-based research may have to be returned to a central point (such as an office) before overall quotas can be ascertained, CAPI allows for real-time visualisation and also the ability to close certain survey routes when a particular quota is hit. Electronic data format: Returning data in real-time also removes the need for ‘punching data’ from paper to electronic formats for analysis. This not only removes the possible chance of an inputter making an error when copying from one format to the other, but also saves a large amount of time and therefore money. Minimises potential error: A CAPI approach also limits the potential for interviewers to make errors with routing within a survey. For instance, a survey can be scripted to automatically route respondents based on their previous responses, removing the need for an interviewer to ‘go to Q3’ as would be the case with a paper survey. This means that incredibly complicated routing can be applied in the background whilst often simplifying the job of the interviewer. Automatic text substitution: Responses to previous questions (a favourite brand, for instance) can be substituted into subsequent questions automatically, removing the need for interviewer and respondent recall. Automatic randomisation: Lists can be automatically re-ordered randomly for each respondent, reducing the potential for order bias. Respondent engagement: CAPI tablets can show images or other forms of stimulus (videos, logos, audio for example) which can give a better representation of a product or brand, and also reduce survey fatigue during long face-to-face surveys. In addition to offering some advantages in terms of reliability and quota control, CAPI market research interviewing may come across as sleeker and more modern than traditional face-to-face interviewing utilising paper questionnaires. For this reason, CAPI can be a better fit for image-conscious brands who feel a paper-based approach may send out the wrong signals.

Explore our experience

Explore our case studies archive

Market research case study: Supporting specialist insight work with reliable recruitment and data collection

NIGELANDTEAM

The challenge

The approach

The results

Client testimonial: NIGELANDTEAM

Consumer goods & FMCG , Quantitative, Qualitative, Business to consumer (B2C), Opinion Exchange online panel, Market research field & data services, CATI (Computer-Assisted Telephone Interviewing), CAPI (Computer-Assisted Personal Interviewing)

Other areas you might find interesting...

Sector: Consumer goods & FMCG

Specialism: Quantitative

Specialism: Qualitative

Specialism: Business to consumer (B2C)

Service: Opinion Exchange online panel

Service: Market research field & data services

Service: CATI (Computer-Assisted Telephone Interviewing)

Service: CAPI (Computer-Assisted Personal Interviewing)

Case study: Supporting specialist insight work with reliable recruitment and data collection

NIGELANDTEAM

The challenge

The approach

The results

Client testimonial: NIGELANDTEAM

Consumer goods & FMCG , Quantitative, Qualitative, Business to consumer (B2C), Opinion Exchange online panel, Market research field & data services, CATI (Computer-Assisted Telephone Interviewing), CAPI (Computer-Assisted Personal Interviewing)

Other areas you might find interesting...

Sector: Consumer goods & FMCG

Specialism: Quantitative

Specialism: Qualitative

Specialism: Business to consumer (B2C)

Service: Opinion Exchange online panel

Service: Market research field & data services

Service: CATI (Computer-Assisted Telephone Interviewing)

Service: CAPI (Computer-Assisted Personal Interviewing)

Market research case study:
Supporting specialist insight work with reliable recruitment and data collection

Sector:
Consumer goods & FMCG

Specialism:
Quantitative

Specialism:
Qualitative

Specialism:
Business to consumer (B2C)

Service:
Opinion Exchange online panel

Service:
Market research field & data services

Service:
CATI (Computer-Assisted Telephone Interviewing)

Service:
CAPI (Computer-Assisted Personal Interviewing)

Case study:
Supporting specialist insight work with reliable recruitment and data collection

Sector:
Consumer goods & FMCG

Specialism:
Quantitative

Specialism:
Qualitative

Specialism:
Business to consumer (B2C)

Service:
Opinion Exchange online panel

Service:
Market research field & data services

Service:
CATI (Computer-Assisted Telephone Interviewing)

Service:
CAPI (Computer-Assisted Personal Interviewing)