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Market sizing & market entry market research

When organisations evaluate growth opportunities – whether launching new products, entering new geographies, or targeting untapped segments – robust evidence is critical. Market sizing and market entry research provides the foundation for confident high-stakes decision-making. We help our clients to examine the potential of new markets and territories, providing a 360-degree view of key factors, opportunities and risks, to enable informed action.

The key strengths and value of market sizing and entry research

Effective market sizing and entry research answers specific questions and illuminates unknowns that may be holding organisations back. Requirements are rooted within sector and market context but common overarching objectives include:

  • Quantifying the opportunity: Establishing the total market, the realistically accessible share, and the capture potential.
  • Understanding the competitive landscape: Identifying current and emerging players, positioning, and routes to differentiation.
  • Identifying customer needs and behaviours: Learning how potential buyers think, what they value, and how they decide.
  • Evaluating risks and barriers: Anticipating regulatory, channel and distribution, and operational constraints that could affect entry or expansion.

 Our experience and approach

DJS Research has extensive experience building bespoke market size models across the UK and internationally. Our cross-sector expertise enriches our understanding and the depth and quality of our analysis, as we draw on relevant, proven frameworks and tried and tested models.

Our multi-method approach is typically phased as follows:

  • Foundation setting: Desk research and internal stakeholder interviews to immerse ourselves in your market context, align definitions and confirm use-cases.
  • Expert perspectives: Qualitative interviews with subject-matter experts, trade associations and other stakeholders to refine assumptions.
  • End-user validation: Qualitative and/or quantitative research with buyers and users to validate sizing inputs and highlight demand drivers.

By integrating these inputs, we deliver a robust market size and a practical entry strategy which often includes SWOT analysis and, where relevant, screening of potential acquisition targets.

DJS Research's market sizing and entry research in the spotlight

Examples of bespoke solutions we have delivered for our clients in this specific field of market research include:

  • AvantiGas – aerosol propellant market sizing: Expert interviews and secondary data to size demand by propellant type and country, identifying priority European markets for expansion.
  • DuPont – cut-protective gloves: Desk research, interviews and industry data to forecast demand under a new EN standard, informing go-to-market strategy.
  • Hillrom – hoists and slings market sizing: Extensive desk and telephone research to size a fragmented market and highlight trends to guide planning.
  • Home Office – screening technologies: 150+ stakeholder interviews and statistical analysis to estimate market potential in the UK and globally.
  • Oil and gas sector – hyperbaric rescue market sizing: Global profiling of saturation diving and rescue activity via desk research and in-depth interviews, leading to sizing and strategic recommendations.

Contact us today to discover how our market sizing specialists can apply their cross-sector expertise to define and validate growth opportunities for your organisation.

Why partner with DJS Research?

Senior-led sector experts icon

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

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From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

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Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us to discuss your market research project and how we can become an extension of your team.

Contact us

Contact us to discuss your market research project and how we can become an extension of your team.

Contact us