Stakeholder research is the process of gathering and analysing feedback from the people and groups who have a direct interest in your organisation to understand their views, priorities and expectations. Stakeholders may include customers, employees, policy makers, investors, regulators or members of the public. Whoever they may be, understanding their perspective is essential for decision-making and shaping strategy.
Stakeholder research can be used to:
In short, stakeholder research helps organisations listen better, act smarter, and strengthen the relationships that underpin long-term success.
Every organisation is different, with different groups of stakeholders, so there is no ‘one size fits all’ approach to stakeholder research. We’ll work closely with you to understand your sector and unique context and develop a bespoke approach.
Stakeholder research can involve qualitative or quantitative research, or a combination of both. As a full-service agency, with a wealth of internal teams and a network of partners across the UK, we have access to the full range of research methodologies.
Open-ended qualitative research is particularly useful as it allows us to speak to stakeholders in depth and understand what really matters to them. We may recommend a one-to-one approach for interviewing busy individuals and covering confidential topics, but sometimes a more collaborative focus group or workshop approach is required.
We’ll use quantitative methods when we need to survey large samples and measure stakeholder priorities and strength of feeling. Online, telephone, and face-to-face methods can all be called upon to help us track measures over time and examine the impact of internal and external factors.
Combining qualitative and quantitative methods offers the best of both worlds, but whichever method we suggest, the very act of conducting research is a great way to engage stakeholders and ensure they feel part of your journey.
At DJS Research, we will work in collaboration with you to ensure the research is meaningful, engaging and actionable for your organisation. We will assign a team of people who understand your sector inside out. We’ve worked with organisations across the public, private, and not-for-profit sectors – from local authorities and government bodies to high-profile brands and small charities. This breadth means we know how to adapt our approach to diverse and often complex stakeholder landscapes.
To find out more about stakeholder research and how we could help your organisation fulfil your business needs, get in touch today.
"As always DJS Research delivered a very efficient and effective service. The project was of a very high standard with excellent analysis and recommendations that were understandable, realistic and practical."
“Danny has been working for the Department for Education & Skills (DfES) for some 18 months now. His market research experience and skills have been invaluable in taking forward the customer focus work in the Department. He has worked on a number of high profile projects including the management of surveys to track public and young people's perceptions. Part of this work includes presenting his analysis to the Secretary of State for Education. He has become renowned as a specialist source and he has built up an excellent reputation for high quality work and a pragmatic and challenging approach.”
"DJS Research undertook a business survey on our behalf that involved identifying and contacting 1,000 businesses close to the Wales Coast Path and National Trails in Wales. The team developed a questionnaire and undertook a survey – the findings and recommendations were presented within a series of reports and an accompanying webinar to key stakeholders. The project, that’s taken 18 months, has been very well managed from the outset. We have been very impressed by the teams’ ways of working – methodical, realistic, and adaptable. The final reports and presentation developed are both visually pleasing and have been well received by us and our partners. We would not hesitate to recommend DJS Research."
"Having never used a market research company before we have been really pleased with the way that DJS Research have guided us through the process and worked with us to ensure that we achieved our objectives. They completed depth and audit interview along with a national survey, representing both us and our funders in an extremely professional way."
"The research project that DJS Research completed for Imperial College Business School was a huge success in advising us on the viability of launching a new programme. I found them to be extremely flexible given our very tight deadline and very responsive to our needs. It has been a pleasure working with them and I would definitely recommend them to others."
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us to discuss your market research project and how we can become an extension of your team.
Contact us
Contact us to discuss your market research project and how we can become an extension of your team.
Contact us 
