Market research case study:
Member satisfaction with shared purchasing and billing services

NUS Services

Featured in this case study: Education, Quantitative, Qualitative, Market research project design & management, Market research in-depth interviews, CATI (Computer-Assisted Telephone Interviewing), Stakeholder

The challenge

NUS Services (NUSSL) commissioned DJS Research to conduct a survey focusing on satisfaction amongst stakeholders of its 'Central purchasing service' and 'Central billing service', as well as satisfaction with the company overall.

DJS Research repeated the quantitative element of the previous research to give two years of tracking data.

There were three key objectives for the research:

  • To understand how satisfied member unions are with the company as a whole.
  • To understand how satisfied member unions are with the core business services – central purchasing and billing.
  • To track performance over time and compare results against the previous year’s benchmark.

The approach

DJS Research conducted an initial qualitative phase of research including carrying out a number of in-depth interviews. 100 telephone interviews with NUSSL members were also conducted using DJS Research's in-house CATI unit, split equally between purchasing members and non-purchasing members. This research was then repeated the following year, so that results could be monitored over time.

The results

DJS Research identified similarities in the year-on-year results, reinforcing the original recommendations.

Member satisfaction with shared purchasing and billing services case study image 1 Member satisfaction with shared purchasing and billing services case study image 2

Client testimonial: NUS Services

Education, Quantitative, Qualitative, Market research project design & management, Market research in-depth interviews, CATI (Computer-Assisted Telephone Interviewing), Stakeholder

"As always DJS Research delivered a very efficient and effective service. The project was of a very high standard with excellent analysis and recommendations that were understandable, realistic and practical."

Explore our testimonials archive
Member satisfaction with shared purchasing and billing services case study image 1

Case study:
Member satisfaction with shared purchasing and billing services

NUS Services

Featured in this case study: Education, Quantitative, Qualitative, Market research project design & management, Market research in-depth interviews, CATI (Computer-Assisted Telephone Interviewing), Stakeholder

The challenge

NUS Services (NUSSL) commissioned DJS Research to conduct a survey focusing on satisfaction amongst stakeholders of its 'Central purchasing service' and 'Central billing service', as well as satisfaction with the company overall.

DJS Research repeated the quantitative element of the previous research to give two years of tracking data.

There were three key objectives for the research:

  • To understand how satisfied member unions are with the company as a whole.
  • To understand how satisfied member unions are with the core business services – central purchasing and billing.
  • To track performance over time and compare results against the previous year’s benchmark.

The approach

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth.

From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need.

We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs.

Our most frequently used quantitative services

Some of our most frequently used quantitative services include:

As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting.

Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need.

To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today. 

 

The results

DJS Research identified similarities in the year-on-year results, reinforcing the original recommendations.

Member satisfaction with shared purchasing and billing services case study image 2

Client testimonial: NUS Services

Education, Quantitative, Qualitative, Market research project design & management, Market research in-depth interviews, CATI (Computer-Assisted Telephone Interviewing), Stakeholder

"As always DJS Research delivered a very efficient and effective service. The project was of a very high standard with excellent analysis and recommendations that were understandable, realistic and practical."

Explore our testimonials archive

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