ChatterZone – Children and young people market research

ChatterZone is our in-house panel made up of children, young people and their parents, all happy to take part in research. The panel has grown steadily over time, and we now have thousands of participants across the UK, with full parental consent in place for children under 16.

If you’re looking to understand Gen Alpha, Gen Z, or the parents supporting them, ChatterZone gives you quick access to families from a wide range of backgrounds, ages and life stages. We have representation from 0 to 18 years old, covering all regions of the UK.

How ChatterZone can support and elevate your children and young people research

Access to engaged families: Because the panel is well established and very active, we are able to reach out to children, young people, and parents with both speed and efficiency. Panel engagement relies on authentic, relevant and regular communications with participants; our respondent-first approach ensures strong response levels across age groups. Our ChatterZone panellists enjoy being a part of our research community, with full confidence and trust in our platform and the work we do. 

Clear safeguarding and consent procedures: Working with under-18s requires careful handling. All of our research with children and young people follows GDPR and MRS guidelines, with parental consent procedures in place and secure data processes throughout.

A broad and inclusive mix of participants: ChatterZone includes children, teenagers and parents from a range of backgrounds, regions and household types. This breadth and scale helps us reach the audiences clients often struggle to access elsewhere.

A team experienced with young audiences: Our children and young people research team have extensive experience working with younger participants. We design tasks and materials that are age-appropriate, making sure children and teens feel comfortable and able to share their views.

What kind of research activities do members of the ChatterZone community take part in?

Participants on ChatterZone are invited to take part in many different research projects including:

• In-depth interviews.
• Focus groups.
• Surveys.
• Online communities.
• Diary tasks.
• Quick polls.
• Ethnographic work.

Whatever your research objective, we shape our approach around the needs of your audience(s) and the aims of the project.