Our food & drink expertise
Our work spans all corners of the sector, covering fresh, ambient, chilled, frozen, plant-based, sustainable, indulgent, and value lines. We support established global names, challenger brands, retailers, and industry bodies with insight that informs strategy, innovation, and communication.
We have tried and tested innovation development methodologies which blend seamlessly with our clients’ innovation process frameworks to ensure consumer insight is at the core of business decision-making.
Health, functionality, and sustainability continue to shape consumer expectations across the food and drink sector.
In beverages, demand for functional drinks is growing rapidly; drinks that offer benefits beyond hydration, from gut and immune support to cognitive performance, sleep, and stress management. Consumers are increasingly seeking out clean-label, nutrient-rich options while interest in sugar reduction, natural flavours, and plant-based formulations remains strong.
In food, the landscape is being shaped by a blend of health consciousness, ethical considerations, and evolving lifestyle needs. Consumers continue to demand more from what they eat, looking for products that balance nutrition, taste, and convenience without compromise.
Interest in plant-based and flexitarian eating is now mainstream, with a growing emphasis on whole food ingredients and clean labels. At the same time, indulgent and comfort foods remain important, often reimagined with a health or sustainability twist. Functional foods that support gut health, energy, or immunity are also on the rise.
With deep category knowledge and proven experience in concept testing, claims evaluation, and product development, we’re ideally placed to help brands navigate this dynamic and competitive landscape.
We have recently partnered with clients to:
We’ve helped brands, industry bodies and non-governmental organisations (NGOs) navigate complex challenges, seize market opportunities, and make evidence-based decisions that fuel growth.
And because many of our clients operate on a global scale, we work in partnership with our in-house international research team to deliver multi-market insight. We’ve conducted projects in over 60 countries worldwide, including:
Our partnerships with local agencies mean we bring consistency, local nuance, and global relevance to your research.
To find out more about our expertise in the food and drink sector and discuss how we can provide the actionable insight you need to meet your business objectives, contact our team today.
"DJS Research have successfully demonstrated how a professional market research study should be conducted. They have been a pleasure to deal with throughout the entire process and have provided Bako North Western with an insightful and quality analysis, on all areas of the business."
"DJS Research has played an instrumental role in our product launch. Our team did a CLT before Covid, which concluded that product reformulation was necessary. However, a CLT to validate reformulation was no longer viable, due to restrictions. There were a few partners that insisted on a CLT at a much higher cost – but DJS Research suggested IHUT instead with a backup analysis plan, to calibrate the data so that it was comparable to the results for the original formulation. Their expertise and creative problem-solving skills have helped our product launch tremendously. I am so appreciative of the team at DJS Research!"
"The team at DJS Research have worked diligently to understand our needs and deliver actionable insight. The robust research methodologies and quick learning of the team have all helped to deliver against our research objectives. Both ourselves and our retail customers are delighted with the output and will definitely be using DJS Research for future projects."
"DJS Research were quick, flexible and delivered a great output that won over internal stakeholders and customers. I'd recommend DJS Research anytime."
"It has been a pleasure working with DJS Research on this project. Working under an exceptionally tight time frame, the team were extremely accommodating and helpful throughout the entire process. The quality of recruitment was very strong and the group facilitators were excellent. I would definitely work with DJS Research again, and indeed highly recommend them."
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
