Brand health isn’t just about awareness; it’s about how you’re perceived, how much trust you evoke and how memorable you are amongst your target audience(s). Whether or not you’re recalled, preferred and chosen at the point of action is determined by the sum of many different parts – parts which combine to shape the health of your brand.
At DJS Research, we help organisations understand how their brand is truly performing in their market and sector. From awareness to perception, loyalty to advocacy, we monitor the vital signs that reveal whether your brand health is thriving, or is in need of a check-up.
In a nutshell, effective brand health research turns perception into hard data and actionable outputs. Results can boost confidence in brand effectiveness and, most importantly, can help organisations to strengthen their brand salience and resilience for the future.
Measuring awareness, perception, and loyalty
By evaluating recall, recognition, awareness, perception and loyalty, brand health research shows how your organisation is really seen by the people who matter most. It can reveal whether you’re front-of-mind or overlooked, whether customers trust you to deliver, and whether they’d recommend you to others. Brand health research can also benchmark performance against competitors, helping you understand where you stand in an often all too crowded marketplace. It can uncover new opportunities for differentiation and highlight risks early, before they damage reputation or growth.
Crucially, running a brand health campaign over time, through an ongoing tracker, enables you to see the impact of campaigns, product launches or any repositioning efforts. It can also provide sustained evidence to aid strategic decisions, from marketing investment to brand positioning, ensuring you’re not relying on instinct alone.
At DJS Research, we take a tailored, multi-method approach to brand health research, ensuring our insights are relevant, robust and actionable.
Quantitative surveys provide the backbone of our measurement, capturing metrics such as aided and unaided awareness, brand recall, recognition, associations, Net Promoter Score (NPS) and purchase intent. These can be delivered online, by phone or face-to-face, depending on your audience.
To go beyond the numbers, we integrate qualitative techniques such as focus groups and depth interviews. These help us explore the emotional drivers behind awareness and loyalty, unpicking values, associations, and the role your brand plays in people’s lives.
We also make use of digital and social listening tools, tracking share of voice, sentiment, and conversations across online channels. Where appropriate, we incorporate advanced models such as brand funnels, category entry points, and distinctive brand asset testing, frameworks that reveal how people encounter and choose between brands.
Flexible for one-off projects or ongoing tracking
Our size and structure mean we have the agility to conduct standalone projects for clients who wish to measure their brand awareness periodically, and the scale to establish, and lead, ongoing trackers to measure change over time.
At DJS Research, we understand that every brand has its own market context, competitive pressures, and audience behaviours, so every brand health study we deliver is bespoke. Our role is to design frameworks that reflect your reality and deliver insights you can act on immediately.
Unlike generic brand trackers, we take a sector-first approach. We build customised brand funnels and metrics around your audiences and competitors. For example, a brand in a low-choice market needs very different measures from one competing in a fast-moving consumer category.
Our analysis goes much deeper than topline reporting. We have the skills and expertise to employ advanced statistical techniques, selecting the appropriate methods to mine data and reveal hidden patterns which deliver actionable insight. From segmenting audiences to modelling equity and identifying the levers that drive loyalty, we identify the best analytical approach to understand the health of your brand.
Contact our team to discover how DJS Research can generate the actionable insight you need to understand and optimise your brand health.
"DJS Research are an excellent team of experienced people, who took our fairly specialised needs, and met our high expectations with every aspect of our project together. They are a great bunch of people who went above and beyond to provide us with excellent service and were always available at the end of the phone to help."
"We have used DJS Research for a number of projects over the last two years and every time they have provided us with both an efficient and friendly service, and clear and actionable research findings, which have illustrated a good understanding of our sector. We will definitely use them again."
"The team at DJS Research did a great job of responding to ever-changing demands on the challenging project we delivered together. They provided exemplar client care and delivered high quality outputs."
"DJS Research provide excellent service, great communication and high-quality deliverables in terms of research analysis."
"Rebecca and her team were brilliant to work with to deliver the first phase of our visitor research. She was always happy to go the extra mile to explain the process and outputs to an inexperienced client regarding our sensitive subject matter. The reports delivered are thorough and the clear graphic representations of the data make it them very useful tools for our ongoing work. We look forward to the next phase of work next year."
"This was our first time using an external agency to manage our market research. We were very impressed with the level of service and professionalism, which ultimately ensured DJS Research delivered exactly to our project objectives."
"Thank you so much for everything that you have done. I've been so impressed with all your hard work and professionalism and most importantly, the great survey that you delivered. We could not have chosen a better supplier, it has felt like a true partnership."
"I would recommend DJS Research to other agencies who require an accurate, timely and comprehensive piece of research. The staff were approachable, helpful and professional at all times, and they provided the outcomes required."
"We found DJS Research to be professional and able to turn around any requests very quickly. Overall the quality of information was good, costings were reasonably priced and the staff were friendly and approachable."
"We used DJS Research to complete a survey of employer skill needs after a very poor experience with another survey company. From the start we were impressed by their professionalism and high level of attention to detail. They were able to complete the survey on time and to high standards. Regular telephone and email updates kept us informed of their progress and ensured that any issues were dealt with at an early stage. We would recommend them to other companies looking to undertake similar work and plan to use them again in the future."
"The team at DJS Research understood and adopted our research proposal with ease. The team worked efficiently and proactively to deliver some meaningful results for us. We would definitely work with them in the future for any research need!"
"We have been working with DJS Research for 18 months on our customer satisfaction tracker and they have consistently delivered quality customer feedback. They are approachable, professional and extremely knowledgeable. We appreciate their experience and expertise so much so that we enlisted their help on additional research projects last year."
"The DJS Research team were excellent from the first point of contact all the way through to delivery of the results. Our brief was fully understood and the survey designed appropriately – their expertise enabled us to measure outcomes which we had initially not considered. A fantastic service throughout – we look forward to our next project with DJS Research."
"Very happy with the service provided by DJS Research. They are easy to work with and happy to be flexible during the project. The project that we worked on with them included a lot of our senior stakeholders and external stakeholders. These relationships are hugely important and DJS Research have worked extremely well with these stakeholders to ensure that the interviews were done professionally and to great quality."
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us to discuss your brand health project and discover how we could become a valuable extension of your team.
Contact us
Contact us to discuss your brand health project and discover how we could become a valuable extension of your team.
Contact us 
