Market research case study:
Understanding local business perceptions of training and support services

St Helens College

Featured in this case study: Education, Quantitative, Business to business (B2B), Market research project design & management, CATI (Computer-Assisted Telephone Interviewing), Brand health, Advertising effectiveness

The challenge

St Helens College currently offers a range of services to local businesses, including:

SkillsNorthwest: Training solutions designed to meet skills gaps.
Skillworks: Funding towards training and development.
Conference facility.

The College is currently designing a strategy which will pull together the different services offered to businesses.

The overall objective was to establish how businesses in the St Helens borough currently perceive St Helens College, incorporating the following sub-objectives:

To ascertain generally how the College is perceived by local small to medium sized businesses (SMEs).
To establish the extent to which SME’s associate the College with services to businesses and their awareness of the different services offered.
To gauge perceptions of the College in relation to services to businesses.
To identify what local businesses expect from a supplier of business to business solutions and specifically what they would expect from St Helens College – how is good service defined.
To establish how businesses view training in general e.g. is it a priority to invest in training.

The approach

DJS Research conducted 150 telephone interviews with users and non-users of the College.

Users were recruited from lists provided by St Helens College, while non-users were recruited independently.

Interviews were conducted with the individual responsible for training within each organisation and lasted approximately 10 minutes.

The results

Recommendations from the research focused on:

Increasing external communication to promote the College’s services.
Specific sector marketing.
Promoting the experience of teaching staff and highlighting less traditional services, such as funding, brokerage, and consultancy.
Given the relatively high proportion of satisfied users, testimonials or survey results could be used to promote the College’s services.

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Client testimonial: St Helens College

Education, Quantitative, Business to business (B2B), Market research project design & management, CATI (Computer-Assisted Telephone Interviewing), Brand health, Advertising effectiveness

"We have used DJS Research for a number of projects over the last two years and every time they have provided us with both an efficient and friendly service, and clear and actionable research findings, which have illustrated a good understanding of our sector. We will definitely use them again."

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Sector:
Education

From exploring new course opportunities to evaluating brand perceptions and student satisfaction levels, our work across the education sector empowers our clients, providing the insight they need to innovate, diversify and grow. With decades of education experience, working with a broad range of institutions and organisations within this field, we have extensive knowledge of this ever-changing sector and its many, varied, challenges. As the world adjusts to the impacts of AI technologies, educational institutions, teaching professionals and students alike are navigating the risks and benefits of adoption and impacts on modes of learning. This is just one of the newer, multi-stranded, challenges facing the education sector today along with mounting economic pressures, funding concerns, suggested policy reforms and an increasing demand for flexible, hybrid learning models. Our education leads recognise the importance of understanding the wider context of, and current developments in, the sector on market research requirements. They use this knowledge to create bespoke solutions that deliver relevant insight, helping our education clients make informed, strategic decisions. We have a proven track record of delivering seamless, high-quality market research for organisations across the full education spectrum including: Universities and other HEIs. Further education colleges. Awarding bodies. Sector skills councils. Government departments. Educational publishers and other educational media creators. We understand the diverse and complex audiences within the education sector, how to reach them, and how to design research which engages them – from A-levels students to those in further and higher education, from teachers to careers advisors to employers. Our work includes both qualitative and quantitative research with a wide range of groups including: Students (primary, secondary, FE and HE). Alumni. Primary and secondary school teachers, heads of department and school leaders. Lecturers. Careers advisors. Private training providers. Adult learners. Employers. Other opinion leaders and stakeholders. We place great importance on the safety of our research participants and ensure everyone involved in our market research projects is treated with the utmost care and respect. Our specialist children and young people research team carry out all our projects with juvenile audiences, and researchers within this team who conduct regular research with under 18s have undergone the Enhanced DBS check. Delivering tailored research solutions for the education sector As a method-neutral, full-service market research agency, we draw upon our extensive range of research methodologies and services to build tailored solutions for our education clients. The scope of education market research we have conducted is wide-ranging, with needs varying significantly by client and organisation. For example, projects we have conducted for universities and FE colleges include: Advertising and communications research. Branding research. Research into new courses e.g. course feasibility research and student appetite. Course/proposition development. Market studies. Student surveys, including satisfaction research. Employee research. Employer perception research. Academic research. Supporting education research with our bespoke online panels Opinion Exchange is our in-house online panel of over 25,000 UK adults who have signed up to take part in market research studies, and this includes many education professionals such as classroom teachers, head teachers and lecturers. Our access to this vital audience of education providers is supplemented by our growing sub-panel VoicED, which extends our reach by upwards of 1,000. For projects that require engagement with children and young people specifically, we have a bespoke youth panel ChatterZone, which is comprised of young people and their parents/carers. To find out more about our expertise in the education sector, and discuss how we can provide the actionable insight you need to meet your business objectives, contact our team today.

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Specialism:
Quantitative

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth. From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need. We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs. Some of our most frequently used quantitative services include: CATI (telephone interviewing). CAPI (in-person interviewing). Face-to-face interviewing. Online desk research. Postal and self-completion. Hall tests. Bespoke online panels. As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting. Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need. To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today.

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Specialism:
Business to business (B2B)

Disentangling decision-making in complex organisations, handling and coordinating multiple strands of detailed information and understanding technical products and services: these are just a few of the challenges that can accompany B2B market research, and our specialist researchers have been honing their skills in these areas for well over two decades. Confident navigating multiple, diverse markets – often simultaneously – our team has the knowledge and experience to deliver meaningful business to business insight for organisations of any size. Understanding the nuances of your field of operation, including market conditions and influences, is an essential part of our early research process. We work closely with our clients from the outset to define requirements and the needs of all stakeholders clearly. We supplement this important first phase with desk research where appropriate and draw on our own extensive experience across DJS Research. Experts at reaching the business and stakeholder audiences you need Audience sizes for B2B research projects tend to be low in number and harder to reach than consumers. Far from being a concern, survey volumes are often intentionally small-scale as the core priority is quality, not quantity, to engage the right people. Our teams identify exactly who it is that we need to reach, including the organisations we need to target and the individual roles we need to speak to. We can use contacts provided by our client (adhering to strict GDPR rules) or, most often, we will develop a target list ourselves using a range of techniques, building samples which fulfil specific project-led quotas. Participating in market research studies can be low on the priority list for many business audiences. Often with demanding responsibilities and mounting workloads, we recognise how important it is to engage business audiences respectfully and to ensure we make the best use of the little time they may have available. Our highly trained B2B interviewers use their skills to successfully get around gatekeepers (e.g. receptionists) and maintain the interest of business representatives for the length of time required. Blending new and traditional methods to drive innovation Despite its challenges, CATI (Computer Assisted Telephone Interviewing) is often the most cost-effective and appropriate method of achieving large and representative samples of business owners and senior managers. A telephone-first approach enables us to verify the business or organisation’s credentials and ensure we are speaking with the most appropriate individual within each, which will vary depending on the nature of the research. Since Covid-19 especially, we have found that ‘cold’ approaches (i.e. where there is no existing relationship) for research with B2B audiences are more and more challenging. In addition to our skilled interviewers, who effectively 'sell' the benefits of participating in an interview, we are increasingly experimenting with new recruitment channels. These new avenues have included exploring LinkedIn, to maximise response rates, and using synthetic data to investigate opportunities for enhanced insight in B2B. Bespoke sector-focused business solutions which deliver actionable insight Our B2B projects are conducted by a highly experienced team, who ensure all outputs are sector-focused, with director-level involvement throughout. Working with clients across many different industries and markets, within both the private and public sector, has given us a holistic understanding of B2B needs which enriches our solutions and maximises effectiveness. Examples of recent B2B surveys undertaken by DJS Research in this field have covered issues from technology and cyber security to business ownership models and employment practices. Our research often extends beyond the UK as many of our B2B research clients operate globally. The strength of our international offering means that, where necessary, we can employ a network of native partners to help us with on-the-ground fieldwork around the world. To find out more about our wealth of business to business experience, and discuss how we could deliver the actionable insight your organisation needs, contact us today.

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Service:
Market research project design & management

At DJS Research, we offer comprehensive market research project design and management services, ensuring that every stage of your project runs smoothly and delivers robust, actionable results. As a full-service agency, our senior research team brings the expertise needed to plan, coordinate and oversee projects from start to finish, working in partnership with you to ensure your objectives are met on time and within budget. We understand that each client’s needs are unique. That is why we take the time at the outset to explore your objectives in detail, ensuring we design a research approach that is entirely tailored to your requirements. Whether you are seeking to explore a new market, understand customer perceptions, or evaluate the success of a product or service, our project design and management expertise will ensure you have the insight you need to make confident, informed decisions. Why does effective project design and management matter? Well-planned and well-managed research projects are more likely to deliver insights you can trust. Without clear objectives and a structured process, projects risk delays, overspending, or producing results that fail to answer your key questions. By working with our experienced team, you can be confident that your research will: Address the right questions from the outset. Stay on track and on budget. Produce accurate, robust findings that support decision-making. How do we approach project design and management at DJS Research? We tailor our process to the needs of each client, but our typical steps include: Understanding your objectives: Exploring your goals to ensure we address the right questions. Designing the research framework: Selecting the most suitable methods for your requirements. Planning and scheduling: Setting a clear and achievable timeline. Managing fieldwork and resources: Coordinating all elements of delivery (including recruitment, data collection and quality control). Keeping you informed: Providing regular updates so you know exactly how the project is progressing. Delivering actionable results: Presenting insights in a clear, actionable format to support your decision-making. We recognise that some clients prefer to be closely involved at every stage, while others would rather take a step back and receive the findings once the work is complete. We are happy to work in whichever way suits you best. Our approach is flexible, adapting to your preferred level of involvement as well as your budget and timescales. What are the benefits of working with DJS Research? Partnering with us for project design and management gives you access to: A dedicated senior researcher overseeing your project from start to finish. A team with experience across a wide range of sectors and research methods. Transparent, straightforward communication at every stage. Accredited quality processes that ensure reliable, robust results. Effective project design and management underpins all our projects at DJS Research and the breadth of our service offering ensures we provide expertise at every stage of the research process. Ready to ensure your next research project runs seamlessly from start to finish?

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Service:
CATI (Computer-Assisted Telephone Interviewing)

CATI is a widely used data collection method in market research, where trained interviewers conduct telephone surveys using specialist software to guide them through a pre-programmed questionnaire. The system includes features like skip logic, pre-coded answers, and real-time validation to ensure the collection of accurate, high-quality data. We conduct CATI fieldwork interviewing both consumers and businesses using Forsta’s advanced CATI platform. This state-of-the-art system enables our research teams to collect robust telephone data efficiently, with full control over survey routing, project management and field supervision. Whether it’s a large-scale public opinion study or a customer satisfaction tracker, CATI ensures consistency and data integrity throughout. Why use CATI and what are the advantages? CATI remains one of the most effective tools for conducting structured telephone interviews, particularly when targeting hard-to-reach audiences or complex sample quotas. It continues to be a valuable part of the DJS Research toolkit for a number of reasons: Real-time insights: Our CATI system allows researchers and clients to view responses live as they come in. This enables agile adjustments to fieldwork, improves response rates, and ensures better-informed decision-making throughout the project. Multi-channel integration: CATI can be seamlessly combined with other methodologies, such as online, face-to-face, or mobile research. We often use mixed mode approaches to give clients a holistic view of their data across multiple touchpoints. Scalable for large-scale projects: Our CATI setup supports thousands of concurrent interviews, across multiple interviewers. Whether you need a nationally representative survey or a high-volume customer satisfaction project, we can deliver results quickly and reliably. Centralised project management: With CATI, our project teams manage fieldwork from a single platform – streamlining scheduling, quota management, and interviewer coordination to ensure every project runs smoothly from start to finish. Increased efficiency: There are a number of automated features – like number dialling, call scheduling, and respondent tracking, which helps our team focus on what matters: gathering high-quality insights. This reduces turnaround time and improves cost-efficiency for our clients. Live monitoring and supervision: Our supervisors monitor interviews in real time or review recordings to ensure quality control. Interviewer performance data is also tracked throughout fieldwork, supporting coaching, accountability, and consistently high standards. Our CATI operations are underpinned by our team of experienced interviewers, dedicated supervisors, and cutting-edge technology – delivering accurate, actionable insights you can trust.

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Solution:
Brand health

You examine the health of your sales, your web traffic, your finances, but when was the last time you looked at the health of your brand? Your brand reputation can be your organisation’s most valuable asset but unlike revenue or sales, its strength can be harder to measure. That’s where brand health research comes in. Brand health isn’t just about awareness; it’s about how you’re perceived, how much trust you evoke and how memorable you are amongst your target audience(s). Whether or not you’re recalled, preferred and chosen at the point of action is determined by the sum of many different parts – parts which combine to shape the health of your brand. At DJS Research, we help organisations understand how their brand is truly performing in their market and sector. From awareness to perception, loyalty to advocacy, we monitor the vital signs that reveal whether your brand health is thriving, or is in need of a check-up. In a nutshell, effective brand health research turns perception into hard data and actionable outputs. Results can boost confidence in brand effectiveness and, most importantly, can help organisations to strengthen their brand salience and resilience for the future. Measuring awareness, perception, and loyalty By evaluating recall, recognition, awareness, perception and loyalty, brand health research shows how your organisation is really seen by the people who matter most. It can reveal whether you’re front-of-mind or overlooked, whether customers trust you to deliver, and whether they’d recommend you to others. Brand health research can also benchmark performance against competitors, helping you understand where you stand in an often all too crowded marketplace. It can uncover new opportunities for differentiation and highlight risks early, before they damage reputation or growth. Crucially, running a brand health campaign over time, through an ongoing tracker, enables you to see the impact of campaigns, product launches or any repositioning efforts. It can also provide sustained evidence to aid strategic decisions, from marketing investment to brand positioning, ensuring you’re not relying on instinct alone. At DJS Research, we take a tailored, multi-method approach to brand health research, ensuring our insights are relevant, robust and actionable. Quantitative surveys provide the backbone of our measurement, capturing metrics such as aided and unaided awareness, brand recall, recognition, associations, Net Promoter Score (NPS) and purchase intent. These can be delivered online, by phone or face-to-face, depending on your audience. To go beyond the numbers, we integrate qualitative techniques such as focus groups and depth interviews. These help us explore the emotional drivers behind awareness and loyalty, unpicking values, associations, and the role your brand plays in people’s lives. We also make use of digital and social listening tools, tracking share of voice, sentiment, and conversations across online channels. Where appropriate, we incorporate advanced models such as brand funnels, category entry points, and distinctive brand asset testing, frameworks that reveal how people encounter and choose between brands. Flexible for one-off projects or ongoing tracking Our size and structure mean we have the agility to conduct standalone projects for clients who wish to measure their brand awareness periodically, and the scale to establish, and lead, ongoing trackers to measure change over time. At DJS Research, we understand that every brand has its own market context, competitive pressures, and audience behaviours, so every brand health study we deliver is bespoke. Our role is to design frameworks that reflect your reality and deliver insights you can act on immediately. Unlike generic brand trackers, we take a sector-first approach. We build customised brand funnels and metrics around your audiences and competitors. For example, a brand in a low-choice market needs very different measures from one competing in a fast-moving consumer category. Our analysis goes much deeper than topline reporting. We have the skills and expertise to employ advanced statistical techniques, selecting the appropriate methods to mine data and reveal hidden patterns which deliver actionable insight. From segmenting audiences to modelling equity and identifying the levers that drive loyalty, we identify the best analytical approach to understand the health of your brand. Contact our team to discover how DJS Research can generate the actionable insight you need to understand and optimise your brand health.

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Solution:
Advertising effectiveness

Advertising that looks great doesn’t always perform great. A piece of advertising may generate high clicks rate, web traffic or impression volumes but has it made an impact on the consumer which will drive positive future behaviours? Brand strategists have suggested that it can be easy for organisations to over-invest in what’s easy to measure but they can under-invest in those harder to see factors that actually drives sales – loyalty and long-term brand value. At DJS Research we look beyond the numbers, and what’s immediately visible, to identify and understand the real impact of your advertising and translate these findings into actionable insight. Measuring advertising effectiveness isn’t just about scale of reach or volume of ads served. It’s about understanding how your message resonates with your audience; will they remember it later and will it motivate them to take action? In our fast-paced, multi-channel world, standing out isn’t enough, you need to be understood, preferable, and trusted. That’s where our advertising effectiveness research comes in: measuring not just what your audience saw, but what they did, felt, and believed as a result. Why is understanding advertising effectiveness important? You might get a million views on your advert, but if none of those people are convinced, engaged, or moved to act, what value has it delivered? Advertising effectiveness research addresses exactly this challenge. It helps you understand whether your creative, your messaging, and your media placement are achieving their intended goals, whether that’s boosting awareness, changing brand perception, increasing purchase intent, or delivering sales. Brands often struggle with unclear objectives, mixed signals, or missing links between spending and outcomes. Effectiveness research helps pinpoint where things are working and where they’re not. For example: Did it catch attention? Did it build memory? Was the message relevant? Or did your audience simply scroll past? It can also aid marketing decision-making and lead to wiser, better informed, budget allocations. Understanding the true impact of your advertising enables you to invest in the activities, channels and formats that will meet your business objectives. Long-term, it can support campaign optimisation, creative decisions and can lead to better alignment between a marketing team’s ambition and board member expectations. How do we approach advertising effectiveness research? At DJS Research, our approach blends the full range of quantitative and qualitative methods, tailoring each project to your objectives and audience. Quantitative research: We run post-campaign surveys to measure aided and unaided recall, brand lift, message take-out, and intent to purchase. We also carry out brand tracking and can use A/B testing, exposed vs. control group designs and behavioural science approaches to understand and measure the less visible impact of advertising on subconscious thoughts and behaviours. Qualitative research adds depth: Focus groups and depth interviews reveal how creative resonates, while online research communities provide a flexible, interactive platform to explore campaign reactions over time. These communities allow us to track engagement, test concepts iteratively, and capture feedback in real-world contexts. We can also apply innovative tools such as eye tracking technologies, which can show exactly where attention lands within your creative, whether in a TV spot, digital ad, or outdoor placement. By understanding what is both noticed and overlooked, we can fine-tune design and messaging to maximise cut-through. We can also use social listening and sentiment analysis to assess share of voice and campaign reach. With in-house fieldwork teams, a dedicated project manager, and director-level involvement throughout, we ensure projects are delivered with quality and care at every stage. Whether you need a snapshot survey turned around quickly or a deep-dive multi-market effectiveness tracker, we have the scale, expertise and flexibility to meet your requirements. What makes our approach different? At DJS Research, we don’t believe in measuring ads against generic benchmarks alone. Every campaign is different, with different objectives, audiences and creative challenges. That’s why we design our effectiveness research around your goals, delivering insight that’s relevant, actionable, and sector specific. Unlike pre-package, one-size-fits-all solutions, we create bespoke frameworks that reflect your market context. If your campaign aim is to drive immediate activation, we’ll focus on measuring behaviours like clicks, sign-ups or sales. If it’s about building long-term brand equity, we’ll track recall, associations and trust. And often it’s both, which is why our studies combine short-and long-term measures. We also pride ourselves on giving you more than numbers. Our researchers apply advanced analytics, from brand lift modelling to segmentation, to uncover exactly why some elements worked better than others. The result? Advertising effectiveness research that goes beyond reporting ROI delivering actionable insights which support the creation of campaigns that connect, persuade, and perform. Contact our team to discover how DJS Research can generate the actionable insight you need to optimise the effectiveness of your advertising.

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Case study:
Understanding local business perceptions of training and support services

St Helens College

The challenge

St Helens College currently offers a range of services to local businesses, including:

SkillsNorthwest: Training solutions designed to meet skills gaps.
Skillworks: Funding towards training and development.
Conference facility.

The College is currently designing a strategy which will pull together the different services offered to businesses.

The overall objective was to establish how businesses in the St Helens borough currently perceive St Helens College, incorporating the following sub-objectives:

To ascertain generally how the College is perceived by local small to medium sized businesses (SMEs).
To establish the extent to which SME’s associate the College with services to businesses and their awareness of the different services offered.
To gauge perceptions of the College in relation to services to businesses.
To identify what local businesses expect from a supplier of business to business solutions and specifically what they would expect from St Helens College – how is good service defined.
To establish how businesses view training in general e.g. is it a priority to invest in training.

The approach

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth.

From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need.

We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs.

Our most frequently used quantitative services

Some of our most frequently used quantitative services include:

As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting.

Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need.

To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today.

The results

Recommendations from the research focused on:

Increasing external communication to promote the College’s services.
Specific sector marketing.
Promoting the experience of teaching staff and highlighting less traditional services, such as funding, brokerage, and consultancy.
Given the relatively high proportion of satisfied users, testimonials or survey results could be used to promote the College’s services.

Client testimonial: St Helens College

Education, Quantitative, Business to business (B2B), Market research project design & management, CATI (Computer-Assisted Telephone Interviewing), Brand health, Advertising effectiveness

Explore our testimonials archive

Market research case study: Understanding local business perceptions of training and support services

St Helens College

The challenge

The approach

The results

Client testimonial: St Helens College

Education, Quantitative, Business to business (B2B), Market research project design & management, CATI (Computer-Assisted Telephone Interviewing), Brand health, Advertising effectiveness

Other areas you might find interesting...

Sector: Education

Specialism: Quantitative

Specialism: Business to business (B2B)

Service: Market research project design & management

Service: CATI (Computer-Assisted Telephone Interviewing)

Solution: Brand health

Solution: Advertising effectiveness

Case study: Understanding local business perceptions of training and support services

St Helens College

The challenge

The approach

The results

Client testimonial: St Helens College

Education, Quantitative, Business to business (B2B), Market research project design & management, CATI (Computer-Assisted Telephone Interviewing), Brand health, Advertising effectiveness

Other areas you might find interesting...

Sector: Education

Specialism: Quantitative

Specialism: Business to business (B2B)

Service: Market research project design & management

Service: CATI (Computer-Assisted Telephone Interviewing)

Solution: Brand health

Solution: Advertising effectiveness

Market research case study:
Understanding local business perceptions of training and support services

Sector:
Education

Specialism:
Quantitative

Specialism:
Business to business (B2B)

Service:
Market research project design & management

Service:
CATI (Computer-Assisted Telephone Interviewing)

Solution:
Brand health

Solution:
Advertising effectiveness

Case study:
Understanding local business perceptions of training and support services

Sector:
Education

Specialism:
Quantitative

Specialism:
Business to business (B2B)

Service:
Market research project design & management

Service:
CATI (Computer-Assisted Telephone Interviewing)

Solution:
Brand health

Solution:
Advertising effectiveness