Why do behavioural insight matter?
People have no trouble explaining why they do what they do – but that doesn’t mean they’re right.
Our brains are shaped by biases, habits, and hidden cues we’re barely aware of. That’s why real behaviour change requires more than surveys and hunches. It needs behavioural science.
Understanding behaviour change: Our three-step method
Our behavioural scientists don’t just analyse behaviour – they will help you to change it. From shopping habits to service end-users, apathetic audiences to information-rejectors, we not only identify current behaviours but how to influence them.
Our practical, evidence-based approach falls into three key areas and the actions and techniques we use at each stage are tailored to suit your context:
1. Diagnose: We work with you to pinpoint the behaviours that matter, then use behavioural frameworks and the appropriate research tools to uncover current enablers and/ or blockers to change.
2. Design: Using this deep audience understanding, we create behaviour change interventions which are rooted in behavioural insight and are practical for your organisation. Our solutions are not only effective, but feasible and scalable to suit your needs.
3. Evaluate: Rigorous testing ahead of campaign roll-out is crucial to identify what works and, most importantly, what doesn’t. Our behavioural scientists work closely with our clients to design inventions which test our proposed solutions, ensuring they are entirely fit for purpose. From staging real-world interventions to testing ideas through our online experiment platform, we have a wide range techniques at our disposal. This attention to detail ensures you can invest with confidence and really measure the impact of your actions.
Strong collaboration is vital to every step of our three-stage process to guarantee the resulting tailor made solutions work efficiently and influence the intended behaviours:
Training: How to build a behavioural culture
Many business challenges are behavioural at their core – but behavioural thinking isn’t always second nature. That’s where we come in. Our capacity-building programmes – ranging from two-hour workshops to online courses – are trusted by FTSE 100 companies to up-skill their teams and embed behavioural science in day-to-day decision-making.
Innovation: How to spot what others have missed
Our strength lies in revealing what people don’t say out loud – and translating and teasing out the subtleties that are otherwise missed and transforming this insight it into fresh, grounded ideas that move your business forward. We help our clients uncover unmet needs, latent motivations, and overlooked opportunities.
Data science: Finding patterns that matter
From standalone projects to integrated analytics, we use data to uncover hidden behavioural patterns – giving you sharper insight into your customers, employees, and business outcomes.
Quality you can trust
Every DJS Research Partner – no matter their role or seniority – completes our in-house training programme on behavioural science and, on successful completion, receives a formal qualification from our Behavioural Science Unit. This company-wide commitment demonstrates our immense passion for this important and innovative field of market research. It’s an approach which we know can transform organisations – as we’ve made it happen – and cognisance of this field is something that can be beneficial for all market research projects.
To find out more about our behavioural science expertise and discuss how we can provide the actionable human insight you need, contact our team today.
"DJS Research carried out a process evaluation of a new intervention for us. They designed a thoughtful, qualitative methodology which allowed us to get insight from the people we are trying to reach in a completely new way. The team were helpful, professional and flexible when faced unexpected changes. The final report was excellent, and we have no hesitation in recommending DJS Research to anyone looking for similar expertise."
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"Rebecca and her team were brilliant to work with to deliver the first phase of our visitor research. She was always happy to go the extra mile to explain the process and outputs to an inexperienced client regarding our sensitive subject matter. The reports delivered are thorough and the clear graphic representations of the data make it them very useful tools for our ongoing work. We look forward to the next phase of work next year."
"This was our first time using an external agency to manage our market research. We were very impressed with the level of service and professionalism, which ultimately ensured DJS Research delivered exactly to our project objectives."
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"We used DJS Research to complete a survey of employer skill needs after a very poor experience with another survey company. From the start we were impressed by their professionalism and high level of attention to detail. They were able to complete the survey on time and to high standards. Regular telephone and email updates kept us informed of their progress and ensured that any issues were dealt with at an early stage. We would recommend them to other companies looking to undertake similar work and plan to use them again in the future."
"The team at DJS Research understood and adopted our research proposal with ease. The team worked efficiently and proactively to deliver some meaningful results for us. We would definitely work with them in the future for any research need!"
"We have been working with DJS Research for 18 months on our customer satisfaction tracker and they have consistently delivered quality customer feedback. They are approachable, professional and extremely knowledgeable. We appreciate their experience and expertise so much so that we enlisted their help on additional research projects last year."
"The DJS Research team were excellent from the first point of contact all the way through to delivery of the results. Our brief was fully understood and the survey designed appropriately – their expertise enabled us to measure outcomes which we had initially not considered. A fantastic service throughout – we look forward to our next project with DJS Research."
"Very happy with the service provided by DJS Research. They are easy to work with and happy to be flexible during the project. The project that we worked on with them included a lot of our senior stakeholders and external stakeholders. These relationships are hugely important and DJS Research have worked extremely well with these stakeholders to ensure that the interviews were done professionally and to great quality."
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact Alex McCluckie to discuss your behavioural science project and discover how we could become an invaluable extension of your team.
Contact Alex
Contact Alex McCluckie to discuss your behavioural science project and discover how we could become an invaluable extension of your team.
Contact Alex 
