Alex McCluckie

Research Director

Full Service Market Research

Team:

Rushup

Pronouns:

He/Him

Based:

Surrey

Sectors:

Climate change & environment

Regulation

Water

Specialisms:

Business to business (B2B)

Business to consumer (B2C)

Qualitative

Key skills:

Behavioural science
Complex mixed-method approaches
Experimental design

Hello, I'm

Alex

Alex turns complex human behaviour into clear, practical strategies and effective intervention ideas. As Head of Behavioural Science at DJS Research, he has supported a number of water companies in embedding psychological thinking into their strategic planning.

A respected practitioner, speaker and writer, Alex focuses on using behavioural science to address some of the sector’s most significant challenges. His experience covers areas including water efficiency, sewer misuse, organisational change and multi-channel communications, working across a wide range of consumer audiences. He is also a regular contributor to Research Live, where he offers practical perspectives on how behavioural science can be applied within market research.

He is often found presenting at conferences espousing the merits of a more psychologically informed approach to understanding the consumer.

He also has a BA (1st Class Honours) in Sport Sociology and an MA in Social Research Methods from Durham University, as well as the MRS Advanced Certificate.

Alex also writes regular articles and thought leadership pieces for his sectors, a section of which can be found here:

Outside of work, Alex focuses on being a good dad, learning a language, and just getting by.

Explore the teams...

Full Service Market Research

Field & Data Services and Field & Recruitment

CATI & Quality Compliance

Creative Services & Marketing

Data, Developers & Panel Management

Finance, HR & Support

DJS Research Operational Board

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

Alasdair Gleed

Managing
Director

Charlotte Sykes

Research Director

Gill Redfern

Research Director

James Hinde

Research Director

Matt Coulling

Operations Director

Rich Slater

Finance Director

Sharon Nichols

Research Director

Simon Driver

Research Director

DJS Research Trust Board

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.