CATI & Quality Compliance

Despite the rapid growth of online panel surveys, and newly emerging AI technologies, there is still an important place in market research for picking up the phone and speaking to people; in many ways telephone interviews are the gold standard of survey methodologies, especially when it comes to respondent quality and inclusivity. 

Our in-house CATI unit oversees our highly skilled team of telephone interviewers, who conduct thousands of interviews between them, across the UK and globally, each year. Our interviewers represent not only DJS Research but our clients, and our CATI team ensures they receive the ongoing training and development they need to perform at their best. They also enforce strict quality control measures, which are reviewed regularly, to ensure the highest standards are achieved for every project. Our interviewers can turn their hand to engage any audience and have the skills to adapt their techniques and approach to suit individual needs; from consumers to business people, powerful government decision-makers to homemakers, bill-payers to those struggling to pay – there's no project this team can't handle with the support and guidance of their CATI leaders. Read more about the team below. 

Profile photo of Michelle Flanagan

Operations Manager

Profile photo of Carol Weygang

Team Leader

Profile photo of Dan Everett

Team Leader

Profile photo of Mark Batty

Team Leader

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director