Managing Director
Full Service Market Research
Pronouns:
He/Him
Key skills:
Hello, I'm
Al
Al has amassed well over 25 years of experience at big and small agencies since starting out in 1998 at B&MR (now Harris Interactive). He still has hands-on involvement in research projects across a number of sectors, in particular the public sector, healthcare, financial services and retail. His experience includes both consumer and B2B research.
Al is an experienced group moderator and qualitative researcher. He is equally comfortable with quantitative techniques and has worked on many projects combining both approaches. He has a BA (Hons) in International Business and the MRS Advanced Certificate.
Al is a former champion Russian wrestler, but these days enjoys more sedate pastimes such as astronomy, walks in the Peaks or the Lakes, pub lunches and drinking red wine.
A few fun facts about me...
If I wasn't a Partner I'd love to be...
An archaeologist
The best thing about my job is...
The socials & days out
My favourite place to be is...
By a log fire with wine & my family
Not many people know that...
I once worked as a grave digger
A few fun facts about me...
'This' or 'That' questions...
Chocolate or cheese?
Sunny or snowy?
Country or town?
Coffee or tea?
Cats or dogs?
Early bird or night owl?
'This' or 'That' questions...
Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.
Alasdair Gleed
Managing
Director
Charlotte Sykes
Research Director
Gill Redfern
Research Director
James Hinde
Research Director
Matt Coulling
Operations Director
Rich Slater
Finance Director
Sharon Nichols
Research Director
Simon Driver
Research Director
Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.
Danny Sims
Chairman
Rich Slater
Finance Director
Lucy Pawson
Employee Trustee
Director (HR Manager)
John-Paul Simpson
Independent Trustee
Director