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Automotive market research

With years of automotive experience and more than a handful of petrol (and electric) heads amongst us, our team is not only highly knowledgeable but incredibly passionate about this ever-evolving and increasingly challenged sector. The need to innovate has never been higher for the automotive industry, with the transition to electrification happening at pace, mounting economic pressures and ambitious net zero targets to meet. Meanwhile, customer needs are increasingly complex, with the expectation of sustainability a new dimension that appears almost equal to practicality, value and driver satisfaction for some audiences. 

At DJS Research, we have the capability and expertise to harvest actionable consumer insight to inform and optimise any aspect of the automotive production process, from understanding driver needs at a granular level to influence innovative design, through to identifying the most effective messages and methods to use for successful sales and marketing. We can provide full-service research or consultancy only services relating directly to cars and their ownership or other adjacent industries including automotive insurance, repairs and maintenance.

Drawing on our full range of research techniques and methodologies, and our extensive services provision, we create bespoke solutions to suit the individual needs of our clients.

Some of our recent research projects within the automotive space include explorations of:

  • The path to purchase for new and used vehicles.
  • Customers’ needs, wants and expectations, and where greater flexibility is required with their vehicle.
  • Views on different ownership models such as short-term rentals, subscription models, flexible leasing and peer-to-peer lending.
  • Reasons for customers leaving luxury car brands and not repurchasing another car from them.
  • Driver habits amongst EV owners.

Our fieldwork team has a wealth of experience recruiting respondents from all aspects of the automotive sector and our researchers and interviewers are highly confident, capable and respectful when dealing with all respondents.

Automotive interviewWe have conducted projects with a wide range of key audience groups for this sector including:

  • High-end sports vehicle owners.
  • Family car owners.
  • Motability vehicle owners.
  • Hybrid and electric car owners.
  • Automotive industry members.
  • Individuals involved in automotive charities.

To find out more about our expertise in the automotive sector and discuss how we can provide the actionable insight you need to meet your business objectives, contact our team today. 

Explore our case studies archive

Some of the clients we’ve worked with in the automotive sector

Some of the clients we’ve worked with in the automotive sector

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Why partner with DJS Research?

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We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

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From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

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Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us