What is campaign evaluation research?
Campaign evaluation research is designed entirely to assess effectiveness. In this context effectiveness could mean measuring awareness, shifts in attitudes, engagement with messages, or the actions people take as a result of your campaign. At its core, campaign evaluation is about proving impact while harnessing insight to elevate and sharpen future activity.
At DJS Research, we bring a flexible, evidence-led approach to evaluation projects. We work across sectors and media, from large-scale public information campaigns to highly targeted digital activity, selecting the best methods and techniques suited to your specific objectives.
A successful campaign evaluation can…
Examples of campaign evaluation studies
Our evaluations are tailored to suit the campaign outputs and business needs of our clients. Some examples of projects we’ve conducted in this area include:
We combine a broad toolkit of methods, from large-scale quantitative surveys and advanced statistical modelling to qualitative interviews and online methods to deliver a rounded understanding of effectiveness. With experience evaluating campaigns across commercial, public sector and charity contexts, we ensure insights are not only robust, but directly relevant to your goals.
Looking to understand the real impact of your campaign and how to make the next one even more effective? Get in touch with our team to start the conversation.
"It's been a pleasure working with DJS Research over the past few years and the main reason for this is the trust that has developed through consistent, high quality work. I find the process of working with DJS Research very smooth and their advice invaluable, particularly on matters relating to research methodology."
“DJS Research carried out in-depth discussions with our alumni and potential students to dig into the nuances of the marketing routes being developed. LBS alumni are very engaged and passionate about the LBS offer, and DJS Research dug into their opinions to identify what does and does not resonate with them, in potential marketing routes for the MBA programmes. We have worked with DJS Research on a wide range of projects over the years and know they understand LBS, our students and our market.”
"The team at DJS Research did a great job of responding to ever-changing demands on the challenging project we delivered together. They provided exemplar client care and delivered high quality outputs."
"DJS Research provide excellent service, great communication and high-quality deliverables in terms of research analysis."
"Rebecca and her team were brilliant to work with to deliver the first phase of our visitor research. She was always happy to go the extra mile to explain the process and outputs to an inexperienced client regarding our sensitive subject matter. The reports delivered are thorough and the clear graphic representations of the data make it them very useful tools for our ongoing work. We look forward to the next phase of work next year."
"This was our first time using an external agency to manage our market research. We were very impressed with the level of service and professionalism, which ultimately ensured DJS Research delivered exactly to our project objectives."
"Thank you so much for everything that you have done. I've been so impressed with all your hard work and professionalism and most importantly, the great survey that you delivered. We could not have chosen a better supplier, it has felt like a true partnership."
"I would recommend DJS Research to other agencies who require an accurate, timely and comprehensive piece of research. The staff were approachable, helpful and professional at all times, and they provided the outcomes required."
"We found DJS Research to be professional and able to turn around any requests very quickly. Overall the quality of information was good, costings were reasonably priced and the staff were friendly and approachable."
"We used DJS Research to complete a survey of employer skill needs after a very poor experience with another survey company. From the start we were impressed by their professionalism and high level of attention to detail. They were able to complete the survey on time and to high standards. Regular telephone and email updates kept us informed of their progress and ensured that any issues were dealt with at an early stage. We would recommend them to other companies looking to undertake similar work and plan to use them again in the future."
"The team at DJS Research understood and adopted our research proposal with ease. The team worked efficiently and proactively to deliver some meaningful results for us. We would definitely work with them in the future for any research need!"
"We have been working with DJS Research for 18 months on our customer satisfaction tracker and they have consistently delivered quality customer feedback. They are approachable, professional and extremely knowledgeable. We appreciate their experience and expertise so much so that we enlisted their help on additional research projects last year."
"The DJS Research team were excellent from the first point of contact all the way through to delivery of the results. Our brief was fully understood and the survey designed appropriately – their expertise enabled us to measure outcomes which we had initially not considered. A fantastic service throughout – we look forward to our next project with DJS Research."
"Very happy with the service provided by DJS Research. They are easy to work with and happy to be flexible during the project. The project that we worked on with them included a lot of our senior stakeholders and external stakeholders. These relationships are hugely important and DJS Research have worked extremely well with these stakeholders to ensure that the interviews were done professionally and to great quality."
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us to discuss your campaign evaluation project and how we can become an extension of your team.
Contact us
Contact us to discuss your campaign evaluation project and how we can become an extension of your team.
Contact us 
