The growth of premium and super premium brands, alongside specialised diets, has expanded consumer choice (and, presumably, the feline palette) considerably. And this isn’t an isolated case. From toothpastes to toilet paper, plant-based milks to high-protein pastas, many markets are now packed full of similar products offering subtly different benefits.
Maintaining your market share and brand differentiation in an increasingly competitive arena is challenging, and effective usage and attitudes (U&A) research can help keep you one step ahead.
Why is U&A research valuable?
This area of research can provide vital insight into market dynamics. Our U&A research solutions combine key customer and audience research techniques to help you:
This depth of analysis generates actionable insight designed to grow market share, identify new opportunities in product and audience groups and track and improve brand perceptions.
Our U&A research can be a finger on the pulse of your market; regular check-ups help keep it in perfect health.
Our approach to U&A market research
We start by carefully defining the market in which you wish to operate – a vital stage used to screen potential respondents to ensure captured insight is relevant. It’s important to consider both intended and unintended uses of your product(s) to generate a holistic view of your audience. For example, you may have launched a new protein bar as a 'healthy snack' or 'training aid' but perhaps it is being used as a 'meal replacement' by some consumers. Considering all use cases is key to understanding attitudes and optimising usage potential.
Next, we define your competitor set by identifying direct competitors, aspirational peers and close substitutes to gain a well-rounded view of the environment you’re operating in.
Quantitative research is vital to provide robust usage measurement. We leverage our sector and audience knowledge to design tailored questionnaires to deliver the bespoke U&A insights you need. Our solutions can capture specific business KPIs alongside benchmarkable data and can track your performance over time.
Qualitative research can be used to complement quantitative outputs, which can be particularly useful in the development of new products. From ethnographic diary studies to virtual communities and focus groups, we can generate rich insight into the roles your products currently play and could play in your customers’ lives.
To find out more about our U&A research capabilities, and how we can devise tailored solutions to help you reach your business goals, contact our team today.
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We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us to discuss your market research project and how we can become an extension of your team.
Contact us
Contact us to discuss your market research project and how we can become an extension of your team.
Contact us 
