DJS Research - A Leading Market Research Company

Sector:
Education

From exploring new course opportunities to evaluating brand perceptions and student satisfaction levels, our work across the education sector empowers our clients, providing the insight they need to innovate, diversify and grow. With decades of education experience, working with a broad range of institutions and organisations within this field, we have extensive knowledge of this ever-changing sector and its many, varied, challenges. As the world adjusts to the impacts of AI technologies, educational institutions, teaching professionals and students alike are navigating the risks and benefits of adoption and impacts on modes of learning. This is just one of the newer, multi-stranded, challenges facing the education sector today along with mounting economic pressures, funding concerns, suggested policy reforms and an increasing demand for flexible, hybrid learning models. Our education leads recognise the importance of understanding the wider context of, and current developments in, the sector on market research requirements. They use this knowledge to create bespoke solutions that deliver relevant insight, helping our education clients make informed, strategic decisions. We have a proven track record of delivering seamless, high-quality market research for organisations across the full education spectrum including: Universities and other HEIs. Further education colleges. Awarding bodies. Sector skills councils. Government departments. Educational publishers and other educational media creators. We understand the diverse and complex audiences within the education sector, how to reach them, and how to design research which engages them – from A-levels students to those in further and higher education, from teachers to careers advisors to employers. Our work includes both qualitative and quantitative research with a wide range of groups including: Students (primary, secondary, FE and HE). Alumni. Primary and secondary school teachers, heads of department and school leaders. Lecturers. Careers advisors. Private training providers. Adult learners. Employers. Other opinion leaders and stakeholders. We place great importance on the safety of our research participants and ensure everyone involved in our market research projects is treated with the utmost care and respect. Our specialist children and young people research team carry out all our projects with juvenile audiences, and researchers within this team who conduct regular research with under 18s have undergone the Enhanced DBS check. Delivering tailored research solutions for the education sector As a method-neutral, full-service market research agency, we draw upon our extensive range of research methodologies and services to build tailored solutions for our education clients. The scope of education market research we have conducted is wide-ranging, with needs varying significantly by client and organisation. For example, projects we have conducted for universities and FE colleges include: Advertising and communications research. Branding research. Research into new courses e.g. course feasibility research and student appetite. Course/proposition development. Market studies. Student surveys, including satisfaction research. Employee research. Employer perception research. Academic research. Supporting education research with our bespoke online panels Opinion Exchange is our in-house online panel of over 25,000 UK adults who have signed up to take part in market research studies, and this includes many education professionals such as classroom teachers, head teachers and lecturers. Our access to this vital audience of education providers is supplemented by our growing sub-panel VoicED, which extends our reach by upwards of 1,000. For projects that require engagement with children and young people specifically, we have a bespoke youth panel ChatterZone, which is comprised of young people and their parents/carers. To find out more about our expertise in the education sector, and discuss how we can provide the actionable insight you need to meet your business objectives, contact our team today.

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Specialism:
Quantitative

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth. From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need. We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs. Some of our most frequently used quantitative services include: CATI (telephone interviewing). CAPI (in-person interviewing). Face-to-face interviewing. Online desk research. Postal and self-completion. Hall tests. Bespoke online panels. As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting. Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need. To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today.

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Specialism:
Qualitative

Qualitative research can take many forms, but at its heart it is about understanding how and why. For example, how do people feel about a certain product, brand or a new idea? Why are sales down? Why is a marketing message not cutting through? Why are people behaving in a certain way and how can we change that? Qualitative research is about detail, depth and understanding, and can be used to explain data trends or patterns of human behaviour. At DJS Research, our researchers have a wealth of experience moderating qualitative research, putting research participants at ease and exploring experiences, attitudes and behaviours to unlock those ‘golden nuggets’ of insight. We develop a bespoke approach to meet each client’s objectives, but some commonly used methods in our qualitative toolkit include: In-depth interviews. Focus groups. Online communities. Ethnography. Video vox pops. We draw on behavioural science to understand why people do what they do, not just what they say they do. We go beyond a basic question and answer format to examine the all-important context for decision-making, for example spending time with participants at home, observing their day-to-day life or asking them to complete a diary. We consider the behavioural biases at play and apply relevant frameworks or models to guide our analysis and recommendations. Ultimately, by uncovering and sharing real life stories and applying our knowledge of human behaviour, we deliver deeper insights that impact our clients’ decision-making. To find out more about our qualitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today.

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Service:
Market research project design & management

At DJS Research, we offer comprehensive market research project design and management services, ensuring that every stage of your project runs smoothly and delivers robust, actionable results. As a full-service agency, our senior research team brings the expertise needed to plan, coordinate and oversee projects from start to finish, working in partnership with you to ensure your objectives are met on time and within budget. We understand that each client’s needs are unique. That is why we take the time at the outset to explore your objectives in detail, ensuring we design a research approach that is entirely tailored to your requirements. Whether you are seeking to explore a new market, understand customer perceptions, or evaluate the success of a product or service, our project design and management expertise will ensure you have the insight you need to make confident, informed decisions. Why does effective project design and management matter? Well-planned and well-managed research projects are more likely to deliver insights you can trust. Without clear objectives and a structured process, projects risk delays, overspending, or producing results that fail to answer your key questions. By working with our experienced team, you can be confident that your research will: Address the right questions from the outset. Stay on track and on budget. Produce accurate, robust findings that support decision-making. How do we approach project design and management at DJS Research? We tailor our process to the needs of each client, but our typical steps include: Understanding your objectives: Exploring your goals to ensure we address the right questions. Designing the research framework: Selecting the most suitable methods for your requirements. Planning and scheduling: Setting a clear and achievable timeline. Managing fieldwork and resources: Coordinating all elements of delivery (including recruitment, data collection and quality control). Keeping you informed: Providing regular updates so you know exactly how the project is progressing. Delivering actionable results: Presenting insights in a clear, actionable format to support your decision-making. We recognise that some clients prefer to be closely involved at every stage, while others would rather take a step back and receive the findings once the work is complete. We are happy to work in whichever way suits you best. Our approach is flexible, adapting to your preferred level of involvement as well as your budget and timescales. What are the benefits of working with DJS Research? Partnering with us for project design and management gives you access to: A dedicated senior researcher overseeing your project from start to finish. A team with experience across a wide range of sectors and research methods. Transparent, straightforward communication at every stage. Accredited quality processes that ensure reliable, robust results. Effective project design and management underpins all our projects at DJS Research and the breadth of our service offering ensures we provide expertise at every stage of the research process. Ready to ensure your next research project runs seamlessly from start to finish?

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Service:
Market research in-depth interviews

In-depth interviews offer the opportunity to have detailed, open-ended conversations with individual participants. They allow us to explore certain topics or reach particular audiences that would not be possible or appropriate with a focus group methodology. Whether exploring complex customer journeys, testing sensitive ideas, or speaking to senior stakeholders, in-depth interviews are a flexible and highly effective way to understand behaviours, attitudes and perceptions. In-depth interviews are particularly relevant for: Confidential, controversial or sensitive topics: Personal finance, health or sensitive business information, for example. Complex or detailed subject matter: Unpicking customer journeys, website testing or exploring sector-specific regulation and procurement processes for example. B2B audiences: In-depth interviews can be conveniently arranged to fit in with their busy work schedules. Marginalised or vulnerable audiences: Some audiences may feel less comfortable in a group setting and prefer a one-to-one interview. Encouraging honesty and capturing unbiased feedback. From interviews about debt, alcoholism and bereavement to software procurement processes and MedTech, there’s not much our sector experts haven’t covered before and all our researchers are trained in the art of in-depth interviewing. Our approach to in-depth interviews Choosing the right method: Once we have established that in-depth interviews are the right method for your project, we will recommend either online/video, telephone or in person interviews (or a combination). The specific approach will depend on the project objectives as well as budget, timescales and audience. For example, it may be important to gather rich contextual information, or utilise eye tracking technology, so we’ll visit respondents in their home or in a central location. Alternatively, online/video and telephone interviews remove geographical barriers and are typically more cost-effective and flexible. Recruiting the right people: Our in-house team will carefully recruit participants who match the desired criteria, whether that is based on demographics, behaviours, or attitudes. Whilst in-depth interviews are typically conducted one-to-one, we may recommend paired interviews, for example a couple or a child and parent. Thoughtful moderation: Our experienced moderators know how to put respondents at ease, build rapport and keep conversations on track. Our sector experts design discussion guides to ensure objectives are met. Actionable insight: We don’t just report what people say in interviews. We systematically review transcripts and recordings to identify recurring themes, patterns, and divergences in opinion. We look through a behavioural science lens and we uncover the insight that informs strategic decision-making. We then create engaging, visual reports using rich qualitative data such as video, audio, quotes and case studies to bring the findings to life, along with our carefully considered recommendations.

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Service:
CATI (Computer-Assisted Telephone Interviewing)

CATI is a widely used data collection method in market research, where trained interviewers conduct telephone surveys using specialist software to guide them through a pre-programmed questionnaire. The system includes features like skip logic, pre-coded answers, and real-time validation to ensure the collection of accurate, high-quality data. We conduct CATI fieldwork interviewing both consumers and businesses using Forsta’s advanced CATI platform. This state-of-the-art system enables our research teams to collect robust telephone data efficiently, with full control over survey routing, project management and field supervision. Whether it’s a large-scale public opinion study or a customer satisfaction tracker, CATI ensures consistency and data integrity throughout. Why use CATI and what are the advantages? CATI remains one of the most effective tools for conducting structured telephone interviews, particularly when targeting hard-to-reach audiences or complex sample quotas. It continues to be a valuable part of the DJS Research toolkit for a number of reasons: Real-time insights: Our CATI system allows researchers and clients to view responses live as they come in. This enables agile adjustments to fieldwork, improves response rates, and ensures better-informed decision-making throughout the project. Multi-channel integration: CATI can be seamlessly combined with other methodologies, such as online, face-to-face, or mobile research. We often use mixed mode approaches to give clients a holistic view of their data across multiple touchpoints. Scalable for large-scale projects: Our CATI setup supports thousands of concurrent interviews, across multiple interviewers. Whether you need a nationally representative survey or a high-volume customer satisfaction project, we can deliver results quickly and reliably. Centralised project management: With CATI, our project teams manage fieldwork from a single platform – streamlining scheduling, quota management, and interviewer coordination to ensure every project runs smoothly from start to finish. Increased efficiency: There are a number of automated features – like number dialling, call scheduling, and respondent tracking, which helps our team focus on what matters: gathering high-quality insights. This reduces turnaround time and improves cost-efficiency for our clients. Live monitoring and supervision: Our supervisors monitor interviews in real time or review recordings to ensure quality control. Interviewer performance data is also tracked throughout fieldwork, supporting coaching, accountability, and consistently high standards. Our CATI operations are underpinned by our team of experienced interviewers, dedicated supervisors, and cutting-edge technology – delivering accurate, actionable insights you can trust.

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Market research case study:
How understanding alumni paths informs engagement and communications

UWC – Atlantic College

The challenge

The approach

The results

Client testimonial: UWC – Atlantic College

Education, Quantitative, Qualitative, Market research project design & management, Market research in-depth interviews, CATI (Computer-Assisted Telephone Interviewing)

Sector:
Education

Specialism:
Quantitative

Specialism:
Qualitative

Service:
Market research project design & management

Service:
Market research in-depth interviews

Service:
CATI (Computer-Assisted Telephone Interviewing)

Case study:
How understanding alumni paths informs engagement and communications

UWC – Atlantic College

The challenge

The approach

The results

Client testimonial: UWC – Atlantic College

Education, Quantitative, Qualitative, Market research project design & management, Market research in-depth interviews, CATI (Computer-Assisted Telephone Interviewing)

Sector:
Education

Specialism:
Quantitative

Specialism:
Qualitative

Service:
Market research project design & management

Service:
Market research in-depth interviews

Service:
CATI (Computer-Assisted Telephone Interviewing)

Market research case study: How understanding alumni paths informs engagement and communications

UWC – Atlantic College

The challenge

The approach

The results

Client testimonial: UWC – Atlantic College

Education, Quantitative, Qualitative, Market research project design & management, Market research in-depth interviews, CATI (Computer-Assisted Telephone Interviewing)

Other areas you might find interesting...

Sector: Education

Specialism: Quantitative

Specialism: Qualitative

Service: Market research project design & management

Service: Market research in-depth interviews

Service: CATI (Computer-Assisted Telephone Interviewing)

Case study: How understanding alumni paths informs engagement and communications

UWC – Atlantic College

The challenge

The approach

The results

Client testimonial: UWC – Atlantic College

Education, Quantitative, Qualitative, Market research project design & management, Market research in-depth interviews, CATI (Computer-Assisted Telephone Interviewing)

Other areas you might find interesting...

Sector: Education

Specialism: Quantitative

Specialism: Qualitative

Service: Market research project design & management

Service: Market research in-depth interviews

Service: CATI (Computer-Assisted Telephone Interviewing)

Market research case study:
How understanding alumni paths informs engagement and communications

Sector:
Education

Specialism:
Quantitative

Specialism:
Qualitative

Service:
Market research project design & management

Service:
Market research in-depth interviews

Service:
CATI (Computer-Assisted Telephone Interviewing)

Case study:
How understanding alumni paths informs engagement and communications

Sector:
Education

Specialism:
Quantitative

Specialism:
Qualitative

Service:
Market research project design & management

Service:
Market research in-depth interviews

Service:
CATI (Computer-Assisted Telephone Interviewing)