Helen Menzies
Research Director
Full Service Market Research
Team:
Shining Tor
Pronouns:
She/Her
Based:
Leeds
Key skills:
- Designing creative research approaches
- Turning findings into insight
- Stakeholder engagement
- Interviewing vulnerable audiences
- Workshop facilitation
Hello, I'm
Helen
Helen is a Research Director at DJS Research with over 17 years’ agency-side experience. She has worked across a wide range of sectors including not-for-profit, education, media, financial services, and children’s research.
After completing her MA in Cultural Policy and Management, Helen began her research career in 2007 at an audience development agency, helping arts and culture clients understand, develop, and engage their audiences. She then moved into a commercial research agency to specialise in qualitative research and became an experienced facilitator, working with high-profile financial services clients and developing particular expertise in research with children, including projects with The Walt Disney Company.
Helen heads up our Children & young people research team, where she continues to focus on qualitative research with young audiences, understanding what makes them tick and keeping up with relevant trends. She also works closely with colleagues to develop the company’s qualitative research services, including training junior staff and identifying innovative products and approaches.
She writes regular articles and thought leadership pieces for her sectors, a section of which can be found here:
- Change is a certainty in childhood, but what about wellbeing?
- To ban or not to ban? Social media & children’s online safety in the spotlight
- Money and Pensions Service publishes new report by DJS Research exploring children and young people’s financial education
Outside of work, Helen can usually be found in an art gallery or getting creative with her latest craft obsession – pottery, sewing, painting, crochet, screen printing, and more.
