Amy Greenwood
Associate Director
Full Service Market Research
Team:
Shining Tor
Pronouns:
She/Her
Based:
Kendal
Specialisms:
Hard to reach groups
Key skills:
- Mixed-method expertise
- Children & young people research
- Designing & delivering online qual
- Innovative approaches
- Turning complex findings into clear, client-ready insights
Hello, I'm
Amy
As a Senior Research Manager with over 13 years' of industry experience, Amy is a mixed-method researcher with experience across both qualitative and quantitative approaches, working with B2C and B2B audiences.
She has worked across a broad range of sectors including retail, FMCG, media, utilities, food and drink, education, financial services, and technology. Although she enjoys a variety of research techniques, she has particular expertise in online qualitative methodologies and stays engaged with emerging technologies in the research field.
Amy is especially passionate about not-for-profit and charity research, including projects with hard to reach groups where she advocates for ensuring everyone has a voice. She is driven by people and relationship-building, whether with clients, colleagues, or study participants, and aims to influence positive outcomes through her work.
She holds a BA in Sociology and Criminology from the University of Liverpool, as well as the MRS Advanced Certificate in Market and Social Research Practice.
Amy writes regular articles and thought leadership pieces for her sectors, a section of which can be found here:
- Why online research communities should be in every researcher’s toolkit
- Why volunteering matters: A day well spent with Waste into Wellbeing
- What happens to the items you put in your mixed recycling bin?
Away from work, Amy is based in Kendal, in the South Lake District, enjoying the outdoors. She is usually found fuelling up with caffeine in a soft play café while her two young children run around, or fitting in a boot camp session followed by a well-earned nap.
