Danny Sims
Chairman
Full Service Market Research
Pronouns:
He/Him
Key skills:
- Strategic Business Support
- Business Development
- Leadership
- Marketing
- Digital Marketing
Hello, I'm
Danny
Danny is the founder of DJS Research. He set up the company as a sole trader working from his spare room in 2001. After the birth of his first child, DJS Research moved to an office in the garden (or a shed, as friends sometimes joke!).
Since 2001, Danny has helped the company grow organically every year, including many years of double-digit growth. It now has a turnover close to £8 million with over 100 permanent and temporary staff. The company has achieved everything on its own (with no external funding) and continues to stand out as something different in the industry.
As the Market Research Society says, DJS Research is "One to Watch!" Danny strives to make DJS Research a better place to work for everyone. He has helped implement a number of initiatives to improve the company for its loyal employees. To measure their success, the MyDJS employee engagement score increased from 78% to 88% – still not perfection, but getting there!
In July 2021, Danny and Ali (his wife and co-founder of the company) sold the majority of the company to its employees and transitioned it to become employee-owned, ensuring the legacy and independence of DJS Research for years to come – something quite different in an industry where independence is now rare.
At the same time, he moved into a Chairman role. Danny is part of the DJS Research Employee Ownership Trust Board, which oversees the journey of employee ownership and ensures the company is run in the best interests of its employees (Partners).
In 2025, Danny was awarded a fellowship by the Market Research Society, the highest accolade given in recognition of his achievements in the sector.
Read our news article to find out more about Danny's MRS fellowship award:
