Photo of James Hinde

James Hinde

Research Director

Full Service Market Research

Team:

Cloud

Pronouns:

He/Him

Key skills:

  • Complex quantitative analysis
  • Statistical modelling
  • Questionnaire design & optimisation
  • Strategic insight generation in B2B
  • Peer mentoring

Hello, I'm

James

James has been at DJS Research since 2008, bringing experience and clients from the B2B and healthcare sectors. He began his career at Business & Market Research (B&MR) after graduating from Leeds University with a degree in Psychology and Sociology, managing projects across multiple sectors including construction, healthcare, education, and industrial markets.

As a Research Director, James is responsible for designing and delivering solutions to meet clients’ insight needs, using a mix of research techniques. He particularly enjoys developing bespoke methods that are used repeatedly in different contexts. He also oversees growth at DJS Research, coordinating the sales team and developing proactive plans for business development. James has applied research across customer satisfaction, branding, market sizing, marketing communications, PR, new product development, exporting, and channel strategy.

James has found it particularly rewarding to have been part of DJS Research’s journey from an early stage and to contribute to its growth. Helping to secure the future of the agency through an employee ownership arrangement has been especially satisfying for him.

James has written regular articles, a section of which can be found here:

For reasons still unclear to James, outside of work he is regularly involved in amateur theatre. One day he hopes to develop the market research pantomime and knows there are others who share his ambition.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

An actor

The best thing about my job is...

Coming up with novel solutions

My favourite place to be is...

In my garden asleep

Not many people know that...

I've never paid for my mobile phone

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: cheese

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: early bird

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director