Sharon Nichols

Research Director

Full Service Market Research

Pronouns:

She/Her

Based:

Leicestershire

Sectors:

Education

Key skills:

Complex methodological approaches
Complex markets & audiences
Qualitative & quantitative expertise

Hello, I'm

Sharon

Sharon started in the research industry over 25 years ago. Having worked across a wide range of sectors in that time, including education, utilities and not for profit amongst others.

Sharon conducts both qualitative and quantitative research and specialises in research on behalf of utility companies that helps support the business planning process. Sharon loves conducting qualitative research, including depths, groups and deliberative research sessions as it provides an opportunity to meet the customer or respondent first-hand.

She is equally comfortable with quantitative research and is experienced at conducting research that requires the use of advanced statistical techniques and trade off techniques such as conjoint or Max Diff. Much of the work that Sharon undertakes requires both qualitative and quantitative research.

Sharon is well known at DJS Research for having a strong eye for detail, and for this reason is often found working on complex projects where this skill is needed.

Outside of work she loves to bake cakes (lemon cake is a speciality).

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Full Service Market Research

Field & Data Services and Field & Recruitment

CATI & Quality Compliance

Creative Services & Marketing

Data, Developers & Panel Management

Finance, HR & Support

DJS Research Operational Board

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

Alasdair Gleed

Managing
Director

Charlotte Sykes

Research Director

Gill Redfern

Research Director

James Hinde

Research Director

Matt Coulling

Operations Director

Rich Slater

Finance Director

Sharon Nichols

Research Director

Simon Driver

Research Director

DJS Research Trust Board

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.