Associate Director
Full Service Market Research
Team:
Haven Hill
Pronouns:
She/Her
Key skills:
Hello, I'm
Vicky
Vicky is an adaptable researcher who is able to quickly understand complex and technical subjects, applying strong analytical skills to produce actionable findings and recommendations. While her research career has been varied, she has particular expertise in the cultural sector and has worked with national and international arts organisations, developing a deep understanding of current and potential audiences.
She has extensive experience managing large-scale longitudinal studies as well as quick-turnaround ad hoc projects for public and third sector organisations. This has enabled her to develop strong project management skills and the ability to balance the priorities of multiple stakeholders, including senior policymakers and decision-makers.
Vicky is also passionate about supporting teachers and school leaders to develop young people. In addition to her voluntary role as a school governor, she recently became a Senior Enterprise Adviser in Greater Manchester, helping secondary schools evaluate their careers programmes.
Vicky has written a thought leadership blog post, which can be found here:
Outside of work, Vicky lives in the Peak District where she enjoys long walks with her cockerpoo, Lola.
A few fun facts about me...
If I wasn't a Partner I'd love to be...
An estate agent so I can snoop around people’s houses
The best thing about my job is...
Working with passionate clients
My favourite place to be is...
In the countryside with my friends & dog
Not many people know that...
I once performed at the O2 arena
A few fun facts about me...
'This' or 'That' questions...
Chocolate or cheese?
Sunny or snowy?
Country or town?
Coffee or tea?
Cats or dogs?
Early bird or night owl?
'This' or 'That' questions...
Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.
Alasdair Gleed
Managing
Director
Charlotte Sykes
Research Director
Gill Redfern
Research Director
James Hinde
Research Director
Matt Coulling
Operations Director
Rich Slater
Finance Director
Sharon Nichols
Research Director
Simon Driver
Research Director
Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.
Danny Sims
Chairman
Rich Slater
Finance Director
Lucy Pawson
Employee Trustee
Director (HR Manager)
John-Paul Simpson
Independent Trustee
Director