Photo of Tom Hotson

Tom Hotson

Senior Research Executive

Full Service Market Research

Team:

Cloud

Pronouns:

He/Him

Key skills:

  • Mixed method research
  • Research Story development
  • Quality analysis
  • Data charting
  • Interviewer management

Hello, I'm

Tom

Tom joined DJS Research in 2025 as a Senior Research Executive, bringing almost six years of experience across a variety of research roles.

He began his career as a telephone interviewer in 2020, before gaining experience in Quality and Compliance, CATI Project Management, and client-side research delivery as a Research Executive and Senior Research Executive since early 2024.

Tom enjoys the personal nature of research and thrives on understanding and solving the challenges faced by clients and organisations. He is passionate about making a positive impact, whether that’s supporting colleagues at DJS Research, delivering actionable insights for clients, or helping friends and family.

Outside of work, Tom is rarely without music, which is both his hobby and his soundtrack to life – so it’s best not to start a debate about bands or playlists around him!

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

A food content creator/personal chef

The best thing about my job is...

The people, the exciting variety of the work we do

My favourite place to be is...

Out on a walk with my fiancée

Not many people know that...

I’m a great chef (according to my fiancée) and even make my own pasta from scratch

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: cheese

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: early bird

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director