Photo of Simon Driver

Simon Driver

Research Director

Full Service Market Research

Team:

Foxlow Edge

Pronouns:

He/Him

Key skills:

  • Complex mixed-method approaches
  • Longitudinal research programmes
  • Large-scale quantitative trackers
  • Behavioural science
  • Engaging with hard-to-reach groups

Hello, I'm

Simon

Simon has over 20 years’ experience in market research and joined DJS Research as a Research Director in 2017. He brings extensive experience across both public and private sectors, with a particular focus on sport and physical activity, utilities, financial services, and crime and policing.

After graduating with a BA in Human Geography, Simon began his research career in 2005 at RBA Research in Leeds. In 2007 he joined Future Thinking in London, where he specialised in the sports sector, working with clients including Sport England, UK Sport, British Rowing, English Federation of Disability Sport, Zwift, and the English Institute of Sport. He has a passion for sport and has helped these organisations use insight to support increased participation in sport and exercise in the UK.

In the utilities sector, Simon has conducted research to help energy providers improve customer satisfaction, reduce churn, and develop new services. He has also worked with public sector bodies including CCWater, Ofwat, and Ofgem. Other recent projects include work for TfL, Capita, Carbon Trust, BT, and the Met Office.

Simon has built strong client relationships and works closely with them to deliver impactful and actionable research programmes. He is a strong communicator and enjoys exploring innovative ways of presenting findings and embedding insights within organisations.

Outside of work, Simon is a keen Huddersfield Town fan and can regularly be seen looking miserable after yet another defeat.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

A gentleman of leisure

The best thing about my job is...

My great colleagues & clients

My favourite place to be is...

In the Lake District

Not many people know that...

That I really have no idea for this

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: cheese

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: tea

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: night owl

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director