Research Director
Full Service Market Research
Team:
Foxlow Edge
Pronouns:
He/Him
Key skills:
Hello, I'm
Simon
After graduating with a BA in Human Geography, Simon began his research career in 2005 at RBA Research in Leeds. In 2007 he joined Future Thinking in London, where he specialised in the sports sector, working with clients including Sport England, UK Sport, British Rowing, English Federation of Disability Sport, Zwift, and the English Institute of Sport. He has a passion for sport and has helped these organisations use insight to support increased participation in sport and exercise in the UK.
In the utilities sector, Simon has conducted research to help energy providers improve customer satisfaction, reduce churn, and develop new services. He has also worked with public sector bodies including CCWater, Ofwat, and Ofgem. Other recent projects include work for TfL, Capita, Carbon Trust, BT, and the Met Office.
Simon has built strong client relationships and works closely with them to deliver impactful and actionable research programmes. He is a strong communicator and enjoys exploring innovative ways of presenting findings and embedding insights within organisations.
Outside of work, Simon is a keen Huddersfield Town fan and can regularly be seen looking miserable after yet another defeat.
A few fun facts about me...
If I wasn't a Partner I'd love to be...
A gentleman of leisure
The best thing about my job is...
My great colleagues & clients
My favourite place to be is...
In the Lake District
Not many people know that...
That I really have no idea for this
A few fun facts about me...
'This' or 'That' questions...
Chocolate or cheese?
Sunny or snowy?
Country or town?
Coffee or tea?
Cats or dogs?
Early bird or night owl?
'This' or 'That' questions...
Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.
Alasdair Gleed
Managing
Director
Charlotte Sykes
Research Director
Gill Redfern
Research Director
James Hinde
Research Director
Matt Coulling
Operations Director
Rich Slater
Finance Director
Sharon Nichols
Research Director
Simon Driver
Research Director
Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.
Danny Sims
Chairman
Rich Slater
Finance Director
Lucy Pawson
Employee Trustee
Director (HR Manager)
John-Paul Simpson
Independent Trustee
Director