Photo of Saffron Goodwin

Saffron Goodwin

Senior Research Executive

Full Service Market Research

Team:

Rushup

Pronouns:

She/Her

Sectors:

Education

Key skills:

  • Experienced in project management
  • Mixed methodologies
  • Online communities/online qual
  • Leveraging online data analysis tools for complex insights

Hello, I'm

Saff

Saffron is a member of the children and young people team, primarily working on research with children, families, and teachers. An experienced qualitative and quantitative researcher, she has also worked across multiple sectors including charities, retail, and food & drink.

Her interest in research was sparked while studying for her first-class degree in Politics, where she explored how social factors such as educational attainment influence lifestyle, opinions, and decision-making. She particularly enjoys qualitative research, immersing herself in projects and hearing experiences and ideas first-hand. Saffron is skilled at translating these insights into actionable recommendations that help organisations make informed decisions.

Saffron has been part of the wider DJS Research team since 2015, initially gaining valuable experience as a telephone interviewer and transcribing depth interviews and focus groups, before joining the research team as a graduate. She is highly organised, collaborative, and enjoys supporting colleagues across projects.

Outside of work, Saffron is a music enthusiast, building an ever-growing vinyl collection, discovering new artists, and attending gigs. She also enjoys challenging hikes and spending time outdoors, often combining her love of nature with her interest in photography and exploring new places.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

-

The best thing about my job is...

The critical thinking & creativity

My favourite place to be is...

Somewhere in the hills

Not many people know that...

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A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: chocolate

Sunny or snowy?

Sunny or snowy answer: snowy

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: cats

Early bird or night owl?

Early bird or night owl answer: night owl

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director