Rachel Hancock
Associate Director
Full Service Market Research
Team:
Cloud
Pronouns:
She/Her
Based:
Leeds
Specialisms:
Business to business (B2B)
Key skills:
- Market sizing
- Behavioural science
- Depth interviews senior stakeholders
- Challenging/technical topics
- International research
Hello, I'm
Rachel
Rachel joined DJS Research in 2019 as a Research Manager and has since progressed to Associate Director. She graduated from the University of Kent in 2012 with a First-Class degree (BSc Hons) in Economics with Econometrics. Her career began at a specialist oil and gas consultancy, followed by a client-side role with a leading off-grid energy supplier, giving her a strong foundation in market sizing and forecasting.
Rachel is based in the Leeds office, where she manages both qualitative and quantitative research projects, including bespoke studies and market sizing work. She particularly enjoys working on international projects and has experience supporting B2B clients across a range of sectors including oil and gas, energy, healthcare, construction, industrial markets, regulatory bodies, and property.
She enjoys the challenge of researching unusual and niche sectors and hearing directly from end users about their experiences and needs. Rachel also has a keen interest in behavioural science and how it can be used to uncover insights that traditional research approaches might miss, helping clients better understand how people think and behave.
Rachel writes articles for her sectors, a section of which can be found here:
- Unlocking the power of behavioural science: a short review of the MRS Behavioural Science Summit 2023
- 'Cossy livs' – the impact of rising costs on the construction industry
Outside of work, Rachel is a keen music fan and regularly attends concerts ranging from classical and jazz to pop. She also enjoys sharing her passion for music with her young daughter, taking her along to ‘baby band’ classes.
