Photo of Michael Astakhov

Michael Astakhov

Senior Research Executive

Full Service Market Research

Team:

Haven Hill

Pronouns:

He/Him

Based:

Leeds

Specialisms:

Quantitative

Key skills:

  • Segmentation
  • Pricing
  • Sizing studies
  • Reporting & storytelling with data
  • Human experience research

Hello, I'm

Michael

Michael completed an MA in Public Policy at the University of York and Central European University, Austria. Following this, he was keen to put his social research skills into practice.

In 2022, he joined a research agency in York as a Research Executive, gaining experience across the public, culture, utilities, and charity sectors. During this time, Michael worked directly with clients including the Environment Agency, the National Trust, and Leeds City Council, developing a strong interest in culture and transport research, as well as urban policy.

Michael is a mixed-method researcher with a specialism in quantitative methodologies. He joined DJS Research’s culture team in 2024 as a Senior Research Executive, contributing to the team’s large-scale trackers for the UK’s top museums and galleries, as well as other key projects. He is passionate about using research to make a real impact on stakeholders and decision-makers.

Michael has written a thought leadership blog post, which can be found here:

Outside of work, Michael enjoys hiking, cycling, baking, and playing board games.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

A chef

The best thing about my job is...

The amazing people

My favourite place to be is...

In nature

Not many people know that...

I’ve studied Chinese for 9 years

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: cheese

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: town

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: cats

Early bird or night owl?

Early bird or night owl answer: night owl

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director