Matt Prince
Associate Director
Full Service Market Research
Team:
Rushup
Pronouns:
He/Him
Based:
Leeds
Key skills:
- Complex mixed-method approaches
- Deliberative workshops
- Journey mapping
- Representative B2B quant
Hello, I'm
Matt
Matt has over a decade of research experience and can usually be found in the Leeds office managing both qualitative and quantitative projects for clients across a range of sectors, including water and the wider utilities market, financial services, public sector and third sector organisations.
He has broad methodological experience and particularly enjoys projects focused on concept and creative testing, customer journey mapping, behaviour change, segmentation, and customer satisfaction and advocacy. He is especially interested in understanding customer needs, including research exploring the experiences of customers in vulnerable circumstances.
Matt enjoys the challenge of distilling complex research into clear and actionable insights that are accessible to stakeholders regardless of their research experience.
Away from work, Matt enjoys football, cricket, golf, gigs and more recently padel, although much of this has now been curtailed by his two young children.
