Photo of Lyn Allen

Lyn Allen

Senior Research Manager

Pronouns:

She/Her

Key skills:

  • Utilities
  • Customer Satisfaction
  • Large scale quantitative projects
  • Customer Satisfaction
  • Tracking surveys

Hello, I'm

Lyn

Lyn has worked in the market research industry for most of her career, beginning in 1990. She joined DJS Research in 2010 as a Senior Research Executive and now works as a Senior Research Manager within the company’s specialist field and data services team.

Over the course of her career, Lyn has worked across a wide range of sectors, delivering research for both business-to-business and consumer markets. Her particular expertise lies in large-scale quantitative studies and customer satisfaction tracking programmes, where she enjoys managing longer-term projects alongside the faster turnaround work typical of field and data services.

Lyn has extensive experience across the full research process and a variety of methodologies, including online, CATI, CAPI and paper-based face-to-face surveys, as well as qualitative approaches such as focus groups and in-depth interviews. She has worked with organisations across utilities, retail, finance, transport, healthcare and the public sector, developing a strong reputation for delivering reliable, high-quality research.

Outside of work, Lyn enjoys spending time with friends and still regularly meets up with her former netball teammates, even if her playing days are now behind her.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

Nothing else

The best thing about my job is...

Learning random facts

My favourite place to be is...

In my new house

Not many people know that...

I appeared on a tv dating show

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: chocolate

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: town

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: night owl

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director