Lucy Needle

Research Manager

Full Service Market Research

Team:

Haven Hill

Pronouns:

She/Her

Based:

Merseyside

Sectors:

Culture, heritage & leisure

Specialisms:

Business to consumer (B2C)

Quantitative

Key skills:

Mixed-method approaches
Actionable recommendations
Longitudinal tracking

Hello, I'm

Lucy

Lucy is a Research Manager at DJS Research, specialising in the culture team. She graduated from the University of Manchester in 2020 with a BSc (Hons) in Psychology and was keen to put her knowledge of behavioural psychology into practice within the market research industry.

She started her career at a kids and family market research agency, gaining experience across a wide range of sectors and working with international clients in 22 markets. Lucy joined DJS Research in 2022 as a Senior Research Executive and has since progressed to Research Manager, becoming a confident and highly skilled project manager.

Lucy plays a key role in delivering a large-scale tracker for the UK’s top museums and galleries and has successfully managed a variety of other projects in the culture and leisure sectors.

Outside of work, Lucy enjoys baking, yoga, and reading. By the end of the year, she hopes to master the perfect brownie recipe, achieve Kakasana (crow pose) in yoga, and read 24 books!

Explore the teams...

Full Service Market Research

Field & Data Services and Field & Recruitment

CATI & Quality Compliance

Creative Services & Marketing

Data, Developers & Panel Management

Finance, HR & Support

DJS Research Operational Board

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

Alasdair Gleed

Managing
Director

Charlotte Sykes

Research Director

Gill Redfern

Research Director

James Hinde

Research Director

Matt Coulling

Operations Director

Rich Slater

Finance Director

Sharon Nichols

Research Director

Simon Driver

Research Director

DJS Research Trust Board

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.