Photo of Kerry Boother

Kerry Boother

Panel Executive

Pronouns:

She/Her

Key skills:

  • Good communication skills
  • Problem solving
  • Strong organisational skills
  • Attention to detail
  • Team leader skills

Hello, I'm

Kerry

Kerry has nine years of experience in market research. She started working for the market research agency Watermelon in 2016, expecting it to be a short-term role alongside raising a family.

However, Kerry realised she thrived in a fast-paced call centre, discovering a genuine passion for market research and has never looked back.

Since joining DJS Research in 2021, she has worked in various roles, including Telephone Interviewer, Quality and Compliance, and CATI Team Leader.

Kerry has been adaptable, helping various departments during her time, and has a deep commitment to quality. Her dedication and leadership led her to take on the position of Panel Executive in July 2025, where she works with the Opinion Exchange team.

Kerry has also taken the opportunity to complete courses in mental health and autism awareness.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

A paramedic

The best thing about my job is...

The constant interaction with a variety of people throughout the business

My favourite place to be is...

In the theatre

Not many people know that...

I can play ‘It’s coming home’ on the piano!

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: cheese

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: early bird

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director