Photo of Jenna Allen

Jenna Allen

Research Director

Full Service Market Research

Team:

Kinder

Pronouns:

She/Her

Based:

Leicestershire

Key skills:

  • Employee engagement
  • Complex mixed-method approaches
  • Resident surveys
  • Customer segmentation
  • Panel surveys

Hello, I'm

Jenna

Jenna has close to 25 years of research experience and joined DJS Research as a Research Director in 2018, following 11 years at BMG Research. She specialises in social and public sector research, working across areas including central and local government, public health, charities and not-for-profit, and climate change and the environment.

Prior to joining DJS Research, Jenna completed a degree in Human Psychology and a Masters in Criminology and Criminal Justice at Loughborough University. She began her career working on large-scale Home Office evaluations at the University of Leicester and the University of Birmingham, before moving into a more commercial research role at Quad Research based at the University of Warwick.

Jenna is particularly experienced in managing large-scale quantitative and complex multi-mode projects, using a range of approaches including face-to-face, telephone, online and push-to-web methods. She has extensive experience engaging with hard-to-reach groups and applying robust sampling and analytical techniques to deliver high-quality, actionable insight.

She also heads up the employee engagement and employee experience team at DJS Research and has worked with more than 150 organisations to transform workforce insights into positive change and measurable improvement.

Jenna is passionate about conducting research that has a positive social impact, whether through policy development, service improvement, environmental outcomes or addressing deprivation and inequality.

Outside of work, Jenna enjoys staying active and can often be found at the gym, hiking, skiing or walking her cockapoo, Charlie.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

An architect

The best thing about my job is...

The positive impact we make

My favourite place to be is...

In the alps skiing on a sunny day

Not many people know that...

I won a rugby match at Twickenham

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: cheese

Sunny or snowy?

Sunny or snowy answer: snowy

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: early bird

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director