Photo of Jemma Murphy

Jemma Murphy

Senior Research Executive

Full Service Market Research

Team:

Kinder

Pronouns:

She/Her

Based:

Perthshire, Scotland

Key skills:

  • In-depth interviewing
  • Hard to reach groups
  • Thematic & narrative analysis
  • Stakeholder workshops

Hello, I'm

Jemma

Jemma graduated from Heriot-Watt University in 2018 with an MA (Hons) degree in Interpreting and Translating (French/Spanish). During her studies she completed a master’s dissertation and modules in European politics and institutions, French and Spanish history and culture, and BSL and working with deaf communities.

Before joining DJS Research, Jemma worked as a linguist for Global Voices and as a Qualitative Analyst at Traverse. She has always been passionate about social issues and empowering people to have their say, whether that be through removing language barriers or conducting research.

Jemma joined DJS Research in 2023 as a Research Executive and, in 2025, was promoted to Senior Research Executive in recognition of her hard work, excellent project management, and strong client relationships. She has quickly become a skilled researcher, handling projects across sectors with confidence, particularly in qualitative research and inclusive approaches.

Outside of work, Jemma keeps a relatively low profile but enjoys a mix of activity and relaxation. She can usually be found watching a film or series, reading, playing tennis (and losing!), or taking day-trips and weekend breaks to explore Scotland’s beautiful countryside. She shares her home with two cats, Diego and Alaska, who occasionally make themselves the real stars of the show.

 

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

A philanthropist

The best thing about my job is...

The lovely people

My favourite place to be is...

Abroad exploring

Not many people know that...

I once appeared on Song's of Praise

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: chocolate

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: cats

Early bird or night owl?

Early bird or night owl answer: night owl

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director