Ginny Cartmel

Research Director

Full Service Market Research

Team:

Rushup

Pronouns:

She/Her

Sectors:

Culture, heritage & leisure

Financial services

Environment & sustainability

Key skills:

Storytelling and narrative-driven data
Brand tracking
Campaign measurement
Segmentation
Mixed-methods

Hello, I'm

Ginny

Ginny joined our culture, heritage and leisure team at the end of November 2024 and her proactivity, collaborative style and positive can-do attitude has made a hugely positive impact far beyond this team, across our wider organisation.

The diversity of market research is what attracted Ginny to the industry at the start of her career and her breadth of experience, and varied sector knowledge, means she is able to turn her hand to almost anything.

Driven by the desire to disseminate knowledge and uncover new ideas through her work, she is an expert at finding meaning in results to drive strategic decision making.

She both encourages and motivates those around her and has been a driving force behind many successful projects and pitches since she joined the DJS Research family.

Ginny has written a thought leadership blog post, which can be found here:

In an economic squeeze, clarity is king: Overpromise or overprice at your peril

Explore the teams...

Full Service Market Research

Field & Data Services and Field & Recruitment

CATI & Quality Compliance

Creative Services & Marketing

Data, Developers & Panel Management

Finance, HR & Support

DJS Research Operational Board

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

Alasdair Gleed

Managing
Director

Charlotte Sykes

Research Director

Gill Redfern

Research Director

James Hinde

Research Director

Matt Coulling

Operations Director

Rich Slater

Finance Director

Sharon Nichols

Research Director

Simon Driver

Research Director

DJS Research Trust Board

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.