Gill Redfern
Research Director
Full Service Market Research
Team:
Shining Tor
Pronouns:
She/Her
Key skills:
- Customer/user experience
- Shopper insight
- New product development
- Category management
- Brand strategy
Hello, I'm
Gill
Gill is a seasoned researcher who began her career in 1999, working for leading agencies in London and Leeds before joining DJS Research in 2012.
She specialises in consumer research within the retail, consumer goods, and food & drink sectors, with a notable focus on sustainability market research across those sectors. Gill also has a particular expertise in conducting research with children and young people and serves as our Designated Safeguarding Lead.
A strategic thinker, Gill excels at delving into consumer behaviour and attitudes to deliver actionable recommendations that align with clients' business objectives. Gill firmly believes that great insights must be presented in an engaging and memorable manner and often utilises infographics, data visualisation, and film to help bring insight to life.
As the head of qualitative services at DJS Research, Gill ensures our methodological toolkit stays at the forefront of industry advancements, whilst also providing our researchers with regular training to maintain the highest quality standards.
Gill writes regular articles and thought leadership pieces for her sectors, a section of which can be found here:
- Closing the say–do gap on sustainability in the UK
- Highlights from the Yorkshire Sustainability Festival 2024
- Embracing slow travel: Reducing our carbon footprint one journey at a time
Outside of work, Gill is kept busy as a mum of two and enjoys dog walking with her family in the Peak District and beyond. She volunteers for Caritas as an adoption and fostering panel member and loves attending music festivals and gigs, often to the embarrassment of her kids with her singing and dancing!
