Photo of Chris Rigby

Chris Rigby

Associate Director

Full Service Market Research

Team:

Foxlow Edge

Pronouns:

He/Him

Based:

Wigan

Key skills:

  • Resident & construction research
  • Complex questionnaire design
  • Experienced group moderator
  • Developing mixed-method research
  • Embedding insights within organisations

Hello, I'm

Chris

Chris is an Associate Director with over 12 years of experience in public sector research. He specialises in conducting research around transport and infrastructure projects, providing Chris’ clients with a better understanding of the different public and stakeholder attitudes towards proposed new developments.

These insights have enabled his clients to strengthen their business cases, develop their strategic narratives and refine their campaign messaging. In addition to his transport and infrastructure expertise, Chris has led research projects across a wide range of sectors, including local government, housing, energy, crime and public health.

He has strong technical expertise across the full range of quantitative methods, including face-to-face, telephone, online and postal surveys. He is also an experienced moderator, leading focus groups and in-depth interviews with both public and stakeholder audiences.

Chris finds it particularly rewarding to build close relationships with his clients, gaining a strong understanding of their internal business contexts. This helps him to communicate and embed research insights more effectively. 

Outside of work, Chris enjoys watching stand-up comedy, as well as fell-walking in the Lake District.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

A history teacher

The best thing about my job is...

Coaching junior researchers

My favourite place to be is...

In the Lake District

Not many people know that...

I scored a goal from the halfway line!

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: cheese

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: tea

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: night owl

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director