Associate Director
Full Service Market Research
Team:
Foxlow Edge
Pronouns:
He/Him
Based:
Wigan
Key skills:
Hello, I'm
Chris
These insights have enabled his clients to strengthen their business cases, develop their strategic narratives and refine their campaign messaging. In addition to his transport and infrastructure expertise, Chris has led research projects across a wide range of sectors, including local government, housing, energy, crime and public health.
He has strong technical expertise across the full range of quantitative methods, including face-to-face, telephone, online and postal surveys. He is also an experienced moderator, leading focus groups and in-depth interviews with both public and stakeholder audiences.
Chris finds it particularly rewarding to build close relationships with his clients, gaining a strong understanding of their internal business contexts. This helps him to communicate and embed research insights more effectively.
Outside of work, Chris enjoys watching stand-up comedy, as well as fell-walking in the Lake District.
A few fun facts about me...
If I wasn't a Partner I'd love to be...
A history teacher
The best thing about my job is...
Coaching junior researchers
My favourite place to be is...
In the Lake District
Not many people know that...
I scored a goal from the halfway line!
A few fun facts about me...
'This' or 'That' questions...
Chocolate or cheese?
Sunny or snowy?
Country or town?
Coffee or tea?
Cats or dogs?
Early bird or night owl?
'This' or 'That' questions...
Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.
Alasdair Gleed
Managing
Director
Charlotte Sykes
Research Director
Gill Redfern
Research Director
James Hinde
Research Director
Matt Coulling
Operations Director
Rich Slater
Finance Director
Sharon Nichols
Research Director
Simon Driver
Research Director
Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.
Danny Sims
Chairman
Rich Slater
Finance Director
Lucy Pawson
Employee Trustee
Director (HR Manager)
John-Paul Simpson
Independent Trustee
Director